NEW BALANCE OFFERS NB ICE TECHNOLOGY FOR FALL 2016
~~BOSTON, September 2015 – For fall 2016, New Balance will once again offer, NB ICE, a cooling technology designed to help keep you cool and dry as you heat up during a workout.
With updated styling and design details, NB ICE helps athletes make the most out of a warm weather workout. The NB ICE technology quickly wicks away moisture to help runners stay cool and dry during a workout.
NB ICE will be featured in a collection of lightweight running tops and available in August 2016. Each shirt in the collection offers a silky hand-feel and mesh insets for breathability. The collection will include the NB ICE Short Sleeve (MSRP: $45.00), Long Sleeve
(MSRP: $40.00), Singlet for men only (MSRP: $40.00) and the Tank for women (MSRP: $40.00).
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 5,000 associates around the globe, and in 2014 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit www.newbalance.com
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Caitlin WholeyGlobal PR CoordinatorUnited Statescaitlin.email@example.com