NEW BALANCE INTRODUCES THE FRESH FOAM ZANTE SWEATSHIRT, THE NEXT EVOLUTION OF NEW BALANCE LIFESTYLE
BOSTON, JULY 2015 – For Fall 2015, Boston-based New Balance will debut the New Balance Fresh Foam Zante Sweatshirt. The Fresh Foam Zante is an everyday running shoe that has been reinvented through a lifestyle lens, creating a whole new style that is the next evolution of New Balance Lifestyle. The New Balance Fresh Foam Zante Sweatshirt will be available beginning July 1 at www.newbalance.com and select retailers for a suggested retail price of $119.95.
The New Balance Fresh Foam Zante Sweatshirt combines the best New Balance performance silhouette with lifestyle materialization to bridge the gap between the lifestyle and performance categories. The style is an example of the evolution of New Balance Lifestyle where performance, sport and classic silhouettes are reimagined for a style designed for a 24/7 lifestyle.
The style includes a sweatshirt textile on the forefoot with reflective overlay and reflective ‘N’ logo. Premium lifestyle details include veg tan leather accents on the tongue and heel, as well as a gum rubber sole. The style offers New Balance Fresh Foam technology that provides a unique underfoot feel in a truly soft, lightweight and flexible package. The Fresh Foam Zante represents an evolution of the Fresh Foam collection and is engineered on a new, more form fitting last bringing it closer to the ground and providing more aggressive toe spring.
About New Balance:
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion. To learn more about New Balance, please visit www.newbalance.com.
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Kate TetitickAssociate PR ManagerUnited Stateskate.firstname.lastname@example.org