NEW BALANCE INTRODUCES THE ML1550 & MD1500, THE NEXT EVOLUTION OF NEW BALANCE LIFESTYLE
BOSTON, JULY 2015 – For Fall 2015, Boston-based New Balance will debut the New Balance 1550. Inspired by the classic New Balance 1500 and 1600, the 1550 is a modern silhouette for a 24/7 lifestyle. The New Balance ML1550 and MD1500 will be available beginning July 1 at www.newbalance.com and select retailers for a suggested retail price of $99.95-139.95.
The New Balance ML1550 is a modern interpretation of the New Balance 1500 and 1600. The style offers a streamlined synthetic and mesh upper with reflective details on the saddle, foxing and ‘N’ logo. Premium lifestyle details include veg tan accents on the tongue and footbed; REVlite technology; gum rubber sole; round laces; and, a heathered liner.
The New Balance MD1550 has been re-engineered with performance FANTOM FIT technology that provides lightweight support and fit using a no-sew process for overlays. The style offers premium details on a sporty silhouette including a pigskin lining and tongue.
Both styles are an example of the next evolution of New Balance Lifestyle which offers the 24/7 consumer silhouettes that meld the best of New Balance performance and lifestyle.
About New Balance:
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion. To learn more about New Balance, please visit www.newbalance.com.
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Kate TetitickAssociate PR ManagerUnited Stateskate.firstname.lastname@example.org