• 22-JUL-2015

NEW BALANCE INTRODUCES THE 4040v3 CLEAT, TAKING BASEBALL SPIKES TO THE NEXT LEVEL WITH DATA-DRIVEN DESIGN

BOSTON, MA, November, 2014 – For fall 2015, New Balance will debut the 4040v3, an update to its premium baseball cleat offering featuring the New Balance Baseball Data-Driven Platform that incorporates player movement data into the design to create an optimal on-field platform for elite level players.

In creating this cleat, New Balance studied how players use their feet as a tool to generate power by collecting pressure-mapping data from professional, collegiate, and amateur athletes. In order to best support the explosive movements necessary at the highest level of competition, the 4040v3 features the New Balance Baseball Data-Driven Platform. The platform is an integrated system consisting of the midsole and the insert. A full-length REVlite RC Midsole provides premium responsiveness, and an engineered insert has a “drive zone” under the forefoot up into the big toe. In addition, Toe Protect, Debris-Free Tongue construction, and increased heel cushioning provide all-around comfort to keep athletes focused on their game.

The 4040v3 will be available in a range of sizes and widths starting in August 2015, for a suggested retail price of $100.00.

To learn more about New Balance baseball, visit newbalance.com/baseball and facebook.com/NewBalanceBaseball, and follow @NB_Baseball on Twitter.

About New Balance:

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host.  New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S.; in 2013, 1 out of every 4 pairs of shoes we sold in the U.S. was made or assembled here.  New Balance owns five factories in New England and one in Flimby, U.K.  New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion. To learn more about how New Balance Makes Excellent Happen, please visit www.newbalance.com.


CONTACTS

  • Carrie Kabat
    Global Associate PR Manager
    United States
    617-783-6710