• 01-OCT-2014

NEW BALANCE OFFERS FIRST UPDATE TO THE AWARD WINNING FRESH FOAM 980 TRAIL FOR SPRING 2015

BOSTON, October 2014 – This Spring 2015, Boston-based New Balance will update the award winning Fresh Foam 980 Trail with the Fresh Foam Hierro trail runner. Designed with innovative technologies, the Fresh Foam Hierro provides a revolutionary approach to trail running by combining ultra-plush cushioning, a glove-like fit, and improved stability. The Fresh Foam Hierro will launch in Fall 2015 with a suggested retail price of $114.95.
Merging the intelligence and experience of a human designer with cutting edge computer software, New Balance is able to manipulate the midsole on the Fresh Foam Hierro to give runners plush cushioning properties and inherent stability in a more minimal package. By applying the same software design process to the outsole, Fresh Foam Hierro has an improved all-terrain lug pattern that allows for exceptional traction and a comfortably smooth ride. Fresh Foam Hierro is a ground-breaking running shoe engineered to bring natural underfoot geometries alongside a cushioned ride with a blend of super soft foam. An OrthoLite® insert and full-length EVA strobel board are paired with a 4 mm drop to provide both a light and stable ride.
The Fresh Foam Hierro has a lightweight, glove-like construction with a blend of synthetic and mesh materials for an exceptionally smooth fit. A gusseted tongue and debris-free upper has been constructed to help protect against unwanted debris. The
eye-catching design provides a versatile style both on and off
the trails.
With a lugged outsole and super soft cushioning, the Fresh Foam Hierro is the perfect combination of protection and comfort.

ABOUT NEW BALANCE:
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S.; in 2013, 1 out of every 4 pairs of shoes we sold in the U.S. was made or assembled here. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion. To learn more about how New Balance Makes Excellent Happen, please visit
http://www.newbalance.com.


Due to variances created during the development and manufacturing processes, all references to drop are approximate.
OrthoLite® is a registered trademark of O2 Partners, LLC. All rights reserved.

CONTACTS

  • Mary Lawton
    Global PR Manager
    United States
    617-746-2525
  • Caitlin Wholey
    Global PR Coordinator
    United States
    617-779-7411