• 01-DEC-2014

NEW BALANCE UPDATES VERSATILE 910 TRAIL SHOE FOR FALL 2015

BOSTON, MA - December, 2014 – This Fall 2015, Boston-based New Balance will introduce the New Balance 910v2, an update to the 910 trail shoe. The 910v2 has the best of both cushioning and lightweight design to create a responsive trail shoe for all types of terrain. The 910v2 will launch in July 2015 with the suggested retail price of $109.95.

A little brother to the 1210 with blended characteristics of the 890, the 910v2 offers a REVlite midsole to give runners superior cushioning. Updated with an improved fit and enhanced flexibility in the forefoot, the 910v2 is designed to be the go-to trainer on the trails.

The 910v2 trail shoe boasts an improved RockStop, along with toe protect and a gusseted tongue to provide protection no matter the elements. The molded ABZORB insert/sockliner provides additional comfort and support. The upper material was designed for trail specific conditions along with synthetic and mesh for breathability on the trails while keeping out sediment.

The New Balance 910v2 marries a rugged, classic and technical look with stylish hues for all trail use. 

ABOUT NEW BALANCE:

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host.  New Balance is proud to be the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion. To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com.

CONTACTS

  • Mary Lawton
    Global PR Manager
    United States
    617-746-2525
  • Caitlin Wholey
    Global PR Coordinator
    United States
    617-779-7411