• 29-JUN-2016

NEW BALANCE UPDATES VERSATILE TRAIL SHOE FOR FALL 2016

~~Boston, MA – December 2015 – This Fall 2016, Boston-based New Balance will introduce the New Balance 910v3, an update to the 910v2 trail shoe. The 910v3 has the best of both cushioning and lightweight design to create a responsive trail shoe for all types of terrain. The 910v3 will launch in July 2016 with the suggested retail price of $110.
The 910v3 is still a go-to trail shoe for the trail runner seeking a more form fitted feel, while delivering the perfect balance of underfoot cushioning and protection in a lightweight and responsive ride. A little brother to the 1210 with blended characteristics of the 890, the 910v3 offers a REVLite midsole with Rockstop in the forefoot to give runners superior cushioning and protection. The 910v3 is designed to go the distance, despite the treacherous conditions found on the trail.

The 910v3 trail shoe features the advanced rubber compound, Hydrohesion (HHR) on the outsole helping to provide grip in slippery, wet conditions. Designed for trail specific conditions, the 910v3 synthetic and mesh upper has TPU injected onto the mesh for increased durability and more midfoot support. The molded ABZORB insert/sockliner provides additional comfort and support, along with a removable EVA footbed.
The New Balance 910v3 incorporates high levels of style, practicality, and comfort for all trail runners’ needs.

About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 5,000 associates around the globe, and in 2014 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit www.newbalance.com.


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CONTACTS

  • Caitlin Wholey
    Global PR Coordinator
    United States
    617-779-7411