BOSTON, MA and NEW YORK, NY APRIL 13, 2016 – New Balance and STACK Media announced today that New Balance will serve as the official footwear and apparel sponsor of all STACK Velocity Sports Performance Centers across the country.
“We are excited about the STACK sponsorship as it will not only extend the NB brand reach to the high school athlete but will enable us to work with STACK to develop training content with NB professional athletes in baseball, lacrosse, soccer, tennis, track & field, and hockey,” says Alvin Chow, Head of Field of Play Global Marketing. “This content will be a key source of training tips and education for the high school athlete who wants to take their game to the next level.”
As the official footwear and apparel sponsor, New Balance will outfit all employees at STACK Velocity Sports Performance Centers and will work with STACK to get innovative New Balance products into the hands of athlete influencers from around the country. New Balance branding will be prominently displayed throughout the training centers. New Balance and STACK will jointly create branded content that will feature Team NB athletes and live on New Balance and STACK-owned channels, while also collaborating on new training technologies and products.
STACK currently has more than 30 nationwide STACK Velocity Sports Performance Centers, where elite coaches train youth, high school, college, pro and adult athletes with a customized and proven training methodology that improves all aspects of the athletes’ athleticism.
”Our mission at STACK is to inspire and empower athletes. We are very excited to have New Balance joining us to support this mission. Together, with their professional athletes, we will give millions of young athletes the “how to” information to help them train to reach their sports performance goals.” Carl Mehlhope, SVP Integrated Sales and Partnership