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#RUNTOTHEPOLLS ENCOURAGES BETCHES TO EXERCISE THEIR RIGHT TO VOTE
BOSTON, MA – Global athletic leader New Balance with multi-platform media company Betches launch a digital campaign encouraging millennials to exercise their right to vote. #RUNTOTHEPOLLS combines...
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NEW BALANCE ANNOUNCES GLOBAL LEADERSHIP PROGRESSION - JOE PRESTON TO SUCCEED ROB DEMARTINI AS NEW BALANCE PRESIDENT & CEO
Boston, MA – October 30, 2018 – Boston-based global athletic leader New Balance Athletics, Inc. announced today that President & Chief Executive Officer Rob DeMartini will step down effective...
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14-YEAR-OLD TENNIS STAR COCO GAUFF SIGNS WITH TEAM NEW BALANCE
--Becoming the First Tennis Star of Her Generation-- BOSTON, OCTOBER 23, 2018 – Global athletic leader New Balance announced today the signing of 14-year-old tennis star Cori “CoCo” Gauff to a...
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SYDNEY MCLAUGHLIN SIGNS WITH TEAM NEW BALANCE
BOSTON, OCTOBER 15, 2018 – Global athletic leader New Balance announced today the signing of Sydney McLaughlin to a multi-year endorsement contract. McLaughlin joins an extensive lineup of...
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New Balance Signs Sprinter Gabby Thomas to Multi-Year Endorsement Contract
New Balance has signed Harvard sprinter Gabby Thomas to a multi-year endorsement contract. Thomas is a native of Florence, Massachusetts and has worn New Balance throughout her collegiate career....
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UMass Boston Establishes Motley Chair to Head New Sports Leadership and Administration BA Program
Program Funded by Record Campus Gift of $5 Million from New Balance ( Boston, Sept. 19, 2018) — The University of Massachusetts Board of Trustees today unanimously approved the creation of the Dr....
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NEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CELEBRATE HOW PEOPLE EXPRESS THEIR INDIVIDUALITY DURING FASHION WEEK
BOSTON – September 6, 2018 – Global athletic leader New Balance announces the launch of Real Time Exception Spotting on September 6 – a one-day activation that uses custom-built artificial...
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NEW BALANCE LAUNCHES THE OFFICIAL 2018 TCS NEW YORK CITY MARATHON COLLECTION
New York, NY – September 5, 2018 – Global athletic leader and TCS New York City Marathon partner New Balance will unveil the official New Balance 2018 TCS New York City Marathon Collection at an...
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NEW BALANCE PROGRAM LAUNCHES TO PRESSURE TEST NEW IDEAS IN PERFORMANCE FOOTWEAR
--PRJ 1.0 Shoe Combines a 90’s Aesthetic with Max Cushioning-- BOSTON, MA – For more than 100 years, New Balance has been challenging the conventions of the footwear industry from the release of...
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Puerto Rican Youth Move Forward with New Sports Equipment as New Balance Foundation, New Balance Athletics and Good Sports Support Relief Efforts
BOSTON, June 22, 2018 – Almost a year after Hurricane Maria, Puerto Rico is still re-building. A number of New Balance manufacturing associates hail from or have family on the island. As a result,...
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Boston Celtics, New Balance Unveil Newly Renovated Gymnaium For Youth At West End House Boys & Girls Club
For Immediate Release June 21, 2018 BOSTON CELTICS, NEW BALANCE UNVEIL NEWLY RENOVATED GYMNASIUM FOR YOUTH AT WEST END HOUSE BOYS & GIRLS CLUB First joint gym renovation project between Celtics...
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METS AND NEW BALANCE ANNOUNCE NEW
FLUSHING, N.Y., March 22, 2018 – The New York Mets and New Balance have announced a long-term landmark agreement making New Balance the official footwear and apparel company of the Mets and Citi...
