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NEW BALANCE LAUNCHES THE LATEST INSTALLMENT OF ITS ‘WE GOT NOW’ GLOBAL CAMPAIGN
NEW BALANCE LAUNCHES THE LATEST INSTALLMENT OF ITS ‘WE GOT NOW’ GLOBAL CAMPAIGN Featuring top brand athlete and ambassadors, the spot proclaims ‘Impatience is a Virtue’ Boston, MA – May 10, 2021 –...
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NEW BALANCE HOOPS & KAWHI LEONARD EMBRACE THE OUTDOORS WITH NEW ‘NATURE OF THE GAME’ APPAREL LINE
Inspired by Kawhi’s love of the outdoors, ‘Nature of the Game’ blends fashion and function Boston, MA – April 30, 2021 – Today, global athletic leader New Balance and Team NB Athlete Kawhi Leonard...
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New Balance signs up with Eberechi Eze
29TH APRIL 2021 England U21 international footballer and Crystal Palace star Eberechi Eze is the latest rising athlete signed to New Balance’s talent roster. Dubbed the entertainer for his...
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NEW BALANCE SIGNS BOSTON CELTICS ROOKIE AARON NESMITH
Boston, MA (April 26, 2021) – Today, global athletic leader New Balance officially announced the signing of Boston Celtics rookie, Aaron Nesmith, to a multi-year sponsorship deal. “I am incredibly...
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New Balance signs up Harvey Elliott
7th APRIL 2021 Liverpool FC’s rising star Harvey Elliott has signed a sponsorship deal with global sports leader New Balance. Elliott at 18 years old, is one of England’s extraordinary talents,...
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Asbury Park F.C. Launches New Balance Blackout Squad Collection
Tuesday 30th March 2021 Today, New Balance and Asbury Park Football Club launched an exclusive collection for the brand’s 2020/21 “Blackout Squad” - a global collective of grassroots players that...
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New Balance teams up with Bukayo Saka
9th MARCH 2021 England international footballer and North London starlet Bukayo Saka is the newest addition to New Balance’s athlete roster. Saka who won his first England cap in October 2020, has...
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NEW BALANCE CELEBRATES THE POWER OF FEMALE EXPERIENCES AND THE IMPORTANCE OF EMPOWERMENT IN NEW CREATIVE CAMPAIGN
Boston, MA – March 8, 2021 – Today, global athletic leader New Balance is celebrating International Women’s Day by kicking off a storytelling series focused on women’s self-expression and female...
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New Balance Confirms LOSC LILLE Extension
Tuesday 2nd March 2021, New Balance has today announced an extension to the current sponsorship agreement with Ligue 1 Club, LOSC LILLE. The sponsorship extension will see the brand manufacture...
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NEW BALANCE SIGNS TENNIS STAR GENIE BOUCHARD TO MULTI-YEAR SPONSORSHIP
Boston, MA – February 28, 2020 – Global athletic leader New Balance confirmed today the signing of tennis star, Eugenie ‘Genie’ Bouchard to a multi-year sponsorship deal. “I am incredibly excited...
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NEW BALANCE ANNOUNCES NEW CHARITABLE INITIATIVES AS PART OF ITS “MY STORY MATTERS” SIGNATURE PROGRAM IN CELEBRATION AND SUPPORT OF THE BLACK COMMUNITY
Boston, MA – February 1, 2021 – Today, global athletic leader New Balance announced a range of philanthropic brand action initiatives aimed at supporting underserved communities and under the...
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NEW BALANCE UNVEILS 2021 BLACK HISTORY MONTH SIGNATURE PROGRAM & COLLECTION: ‘MY STORY MATTERS’
Boston, MA – February 1, 2021 – Today, global athletic leader New Balance unveiled its signature program and collection in commemoration of Black History Month 2021 entitled ‘My Story Matters’ to...
