-
NEW BALANCE LAUNCHES THE 2021 TCS NEW YORK CITY MARATHON COLLECTION IN CELEBRATION OF THE 50TH RUNNING
New York – July 23, 2021 – New Balance is excited to unveil the official New Balance 2021 TCS New York City Marathon Collection and celebrate the return of in-person racing after such an...
-
New Balance Reveals Athletic Club Bilbao 21/22 Home Strip
28th May 2021 New Balance has revealed Athletic Club’s unique home kit for the 21/22 season. A modern take on the iconic racing red and white vertical stripes, the new Los Leones jersey...
-
New Balance signs global football star Raheem Sterling
19th MAY 2021 Raheem Sterling, a hero of both club and country has joined forces with New Balance, becoming a new global face of the brand. From the streets of Brent to world class footballer,...
-
NEW BALANCE HOOPS & KAWHI LEONARD EMBRACE THE OUTDOORS WITH NEW ‘NATURE OF THE GAME’ APPAREL LINE
Inspired by Kawhi’s love of the outdoors, ‘Nature of the Game’ blends fashion and function Boston, MA – April 30, 2021 – Today, global athletic leader New Balance and Team NB Athlete Kawhi Leonard...
-
New Balance signs up with Eberechi Eze
29TH APRIL 2021 England U21 international footballer and Crystal Palace star Eberechi Eze is the latest rising athlete signed to New Balance’s talent roster. Dubbed the entertainer for his...
-
NEW BALANCE SIGNS BOSTON CELTICS ROOKIE AARON NESMITH
Boston, MA (April 26, 2021) – Today, global athletic leader New Balance officially announced the signing of Boston Celtics rookie, Aaron Nesmith, to a multi-year sponsorship deal. “I am incredibly...
-
New Balance signs up Harvey Elliott
7th APRIL 2021 Liverpool FC’s rising star Harvey Elliott has signed a sponsorship deal with global sports leader New Balance. Elliott at 18 years old, is one of England’s extraordinary talents,...
-
Asbury Park F.C. Launches New Balance Blackout Squad Collection
Tuesday 30th March 2021 Today, New Balance and Asbury Park Football Club launched an exclusive collection for the brand’s 2020/21 “Blackout Squad” - a global collective of grassroots players that...
-
New Balance teams up with Bukayo Saka
9th MARCH 2021 England international footballer and North London starlet Bukayo Saka is the newest addition to New Balance’s athlete roster. Saka who won his first England cap in October 2020, has...
-
NEW BALANCE CELEBRATES THE POWER OF FEMALE EXPERIENCES AND THE IMPORTANCE OF EMPOWERMENT IN NEW CREATIVE CAMPAIGN
Boston, MA – March 8, 2021 – Today, global athletic leader New Balance is celebrating International Women’s Day by kicking off a storytelling series focused on women’s self-expression and female...
-
New Balance Confirms LOSC LILLE Extension
Tuesday 2nd March 2021, New Balance has today announced an extension to the current sponsorship agreement with Ligue 1 Club, LOSC LILLE. The sponsorship extension will see the brand manufacture...
-
NEW BALANCE SIGNS TENNIS STAR GENIE BOUCHARD TO MULTI-YEAR SPONSORSHIP
Boston, MA – February 28, 2020 – Global athletic leader New Balance confirmed today the signing of tennis star, Eugenie ‘Genie’ Bouchard to a multi-year sponsorship deal. “I am incredibly excited...
