Tuesday 30th March 2021 Today, New Balance and Asbury Park Football Club launched an exclusive collection for the brand’s 2020/21 “Blackout Squad” - a global collective of grassroots players that receive the latest football boot products from New Balance.
The limited-edition designs in this collection include a bespoke away jersey designed exclusively for squad members.
The new collaboration between the Tillies and New Balance Football originated from one common mission – to grow the game of modern football. Founded in 2014, New Jersey’s fabled club amassed a passionate group of supporters by tapping into global football fandom & culture.
“We’re delighted to be collaborating with New Balance, the brand has an incredible global appeal which can play a real part in growing participation in grassroots football. We’re extremely passionate about encouraging more young people to take to the field and believe partnering with the Blackout Squad can help bring those aspirations to life,” said co-founder Ian Perkins. "What he said," added fellow co-founder Shawn Francis.
This season’s Blackout Squad features representatives from eight different nations and includes freestylers, content creators and amateur players.
The New Balance x Asbury Park F.C. launch signifies the first time all global footballers can access exclusive Blackout Squad apparel by visiting www.asburyparkfc.com. The full collection includes a bespoke away jersey, a dugout jacket, a training jacket & pant, and a New Jersey staple – a long-sleeve graphic tee with “For Modern Football” in classic New Balance detail.
The landmark deal sees the unbeaten side join the New Balance roster alongside history makers, FC Porto, LOSC LILLE and Athletic Club.
ENDS
About New Balance Football
New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of some of the world’s great football clubs including FC Porto, Athletic Club, LOSC Lille and national football teams Costa Rica and Panama as well as a roster of top flight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football New Balance Football can be found on Facebook, Twitter, Instagram).
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2019 reported worldwide sales of $4.0 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
Media Contacts
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Vicky Ndukwe
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