New Balance and Bukayo Saka drop artist designed boot
North London Star to wear first personalised boot design
11 MARCH 22 New Balance has today released two new custom boots for Arsenal star Bukayo Saka.
A celebration of past and present, the special edition Furon v6+ boots are created in tribute to Saka’s childhood football memories and to mark his incredible rise.
The boots feature a custom colourway, courtesy of London artist, Feyi Badejo. Known for his innovative use of colour and graphic style, Badejo’s palette created a unique backdrop for the Furons.
In addition to the bespoke colour application, Badejo has also created a piece of art to commemorate the England international’s first signature boots.
Both designs will incorporate Bukayo’s bespoke insignia - derived from his initials and his beloved number seven shirt, the new emblem incorporates red accents; a nod to the talented winger’s Little Chilli nickname and his off-field energy.
Speaking on the reveal Bukayo Saka said “I’m so happy to have my own design, it really is a dream come true. Working with New Balance and Feyi Badejo to turn my ideas into art was such a fun experience, I can’t wait to wear the boots we created together”.
Bukayo will debut the first pair of boots while playing for Arsenal against Leicester City at the Emirates on 13th March and the second pair for England vs Switzerland on the 26th March
ENDS
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New Balance Football takes an original approach to designing and developing products, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable lineup of some of the world’s great football clubs including AS Roma, FC Porto, Athletic Club, LOSC Lille, and national football teams Costa Rica and Panama as well as a roster of top-flight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football New Balance Football can be found on Facebook, Twitter, Instagram).
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns and operates four factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe and in 2020 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com
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