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Coco Gauff Signs Extension Contract with Longtime Sponsor New Balance
Women’s Tennis Rising Star Commits Long-term to Global Athletic Brand BOSTON, MA – October 28, 2022 – Today New Balance and tennis star, Coco Gauff, announced a long-term extension to their...
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NEW BALANCE LAUNCHES FIRST SIGNATURE TENNIS SHOE WITH RISING TENNIS SUPERSTAR COCO GUAFF
The youngest Major Tournament Finalist Since 2004, Coco Gauff, takes her successes to the next level with her own signature shoe Boston, MA - July 25th, 2022 – New Balance, together with tennis...
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NEW BALANCE AND COCO GAUFF REVEAL THE TENNIS STAR’S FIRST COLLECTION
Boston, MA – August 23, 2021 – Today, global athletic leader New Balance, together with Coco Gauff, the youngest ranked player in the top 100, unveil the New Balance Coco Gauff Collection,...
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NEW BALANCE SIGNS TENNIS STAR GENIE BOUCHARD TO MULTI-YEAR SPONSORSHIP
Boston, MA – February 28, 2020 – Global athletic leader New Balance confirmed today the signing of tennis star, Eugenie ‘Genie’ Bouchard to a multi-year sponsorship deal. “I am incredibly excited...
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NEW BALANCE ANNOUNCES NEW CHARITABLE INITIATIVES AS PART OF ITS “MY STORY MATTERS” SIGNATURE PROGRAM IN CELEBRATION AND SUPPORT OF THE BLACK COMMUNITY
Boston, MA – February 1, 2021 – Today, global athletic leader New Balance announced a range of philanthropic brand action initiatives aimed at supporting underserved communities and under the...
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NEW BALANCE UNVEILS 2021 BLACK HISTORY MONTH SIGNATURE PROGRAM & COLLECTION: ‘MY STORY MATTERS’
Boston, MA – February 1, 2021 – Today, global athletic leader New Balance unveiled its signature program and collection in commemoration of Black History Month 2021 entitled ‘My Story Matters’ to...
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NEW BALANCE AND COCO GAUFF LAUNCH NEW ‘WE GOT NOW’ CAMPAIGN VIDEO
Boston, MA (August 31 st , 2020) – Global athletic leader New Balance launches a new We Got Now video as part of the brand’s campaign that started at the beginning of the year . The new campaign...
