NEW BALANCE AND COCO GAUFF LAUNCH NEW ‘WE GOT NOW’ CAMPAIGN

NEW BALANCE AND COCO GAUFF LAUNCH NEW ‘WE GOT NOW’ CAMPAIGN

Global athletic leader New Balance launches a new We Got Now video as part of the brand’s campaign that started at the beginning of the year. The new campaign video features US tennis star and Team New Balance Athlete Coco Gauff and draws inspiration from her powerful, swift rise in the sport while using her platform to advocate for change. Coco’s We Got Now spot coincides with the return of the tennis majors.

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NEW BALANCE AND SYDNEY MCLAUGHLIN LAUNCH NEW ‘WE GOT NOW’

NEW BALANCE AND SYDNEY MCLAUGHLIN LAUNCH NEW ‘WE GOT NOW’

Global athletic leader New Balance launches the next We Got Now video as part of the brand’s campaign that started at the beginning of the year. The new campaign video features reigning 400m Hurdles Silver Medalist from the 2019 World Championships, 2016 Olympian and Team New Balance Athlete Sydney McLaughlin and highlights the importance of owning the moment, no matter the obstacles.

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ABOUT NEW BALANCE

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion. To learn more about New Balance, please visit www.newbalance.com.

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Romina Bongiovanni
Head of Global Communications
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