As the first ever agency to represent talent through digital avatars, Genies conducts in-depth analysis to create the perfect, 3D digital animated version of athletes and celebrities. Multiple New Balance athletes including CoCo Gauff, Darius Bazley, Gabby Thomas, Francisco Lindor and many more join Genies’ extensive Verified athlete roster. Each Verified New Balance athlete will come to life on New Balance’s social channels introducing the Fresh Foam Roav and celebrating a special moment pertaining to the athlete’s competitive calendars.