New Balance and AS Roma release limited edition Derby Della Capitale shirt

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608380

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New Balance and AS Roma release limited edition Derby Della Capitale shirt
Famous ASR crest returns for historic fixture

7 MARCH 2022 New Balance has designed a special edition AS Roma shirt to celebrate the passion behind one of Europe’s fiercest rivalries.

Revealed today, the Derby Della Capitale shirt sees the return of the iconic ASR badge alongside the Giallorossi’s famous red and yellow colour palette.
A powerful symbol of Romanisti identity, the badge first appeared on the Club’s kits in 1997 and for the following sixteen years during which lo scudetto, two Coppa Italia and two Supercoppa Italiana were won.
The team will wear the new jersey for their game against Lazio on 20th March at Stadio Olimpico.
Kenny McCallum, General Manager at New Balance Football, said: “New Balance recognises the importance of the ASR crest to everyone connected to the Club and wanted to return the iconic badge to this season’s home shirt as a fitting tribute to one of the most special games in world football”.
The unique shirt incorporates a v-neck collar and ribbon cuff details in yellow, whilst an outer label bearing the words La Lupa - a reference to AS Roma’s iconic female wolf symbol and a historic nickname of the Capitoline team is also added.

New Balance has applied cutting-edge design technology across all 21/22 jerseys to ensure superior performance.
The release is part of New Balance’s ‘Only Roma’ campaign for the current season, in recognition of Roma as a way of life.

The first-ever New Balance & AS Roma kit collection is available at AS Roma stores and to purchase on www.newbalance.com/football (US residents) and www.newbalance.co.uk/football (UK residents) and in New Balance stores worldwide
ENDS

About New Balance Football
New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of some of the world’s great football clubs including AS Roma, FC Porto, Athletic Club, LOSC Lille and national football teams Costa Rica and Panama as well as a roster of top flight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football New Balance Football can be found on Facebook, Twitter, Instagram).

About New Balance
New Balance Athletics, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe, and in 2021 reported worldwide sales of $4.4 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
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CAPTION
7 MARCH 2022 New Balance has designed a special edition AS Roma shirt to celebrate the passion behind one of Europe’s fiercest rivalries.

Revealed today, the Derby Della Capitale shirt sees the return of the iconic ASR badge alongside the Giallorossi’s famous red and yellow colour palette.
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CONTACTS

  • Mary Lawton
    Global PR Manager
    United States
    617-746-2525