Sadio Mané and New Balance Reveal Tournament Boots

ID

602842

DESCRIPTION
7th JANUARY 2022 – Liverpool FC and Senegal international Sadio Mané has collaborated with New Balance on special-edition boots ahead of Africa's major tournament.

Introduced in vivid Impulse Orange and Blue tones, the boots named 'THE LION ROARS' have been crafted as a symbol of the Senegalese inspiring the next generation of young lions.

Featuring an illustrative soleplate graphic depicting the forward at the peak of his powers while representing his homeland, the FURON 6+ from New Balance is designed to be explosive.

Mané, who has worked closely with the brand to create the boots since joining New Balance in 2018, will debut the boots on-pitch when Senegal takes on Zimbabwe in Cameroon on 10th January.

FURON 6+ BE EXPLOSIVE

Seize Opportunity
React fast with lightweight stability thanks to a Next Gen Fit Weave upper.

Light The Fuse
Take movement to the explosive extreme with the Elite Pro sole plate.

Evolve Focus
Enhance your instincts with a low profile knitted collar, locking you in for ultimate focus.

The Lion Roars boots (Furon v6+) will go on-sale from 21st January and will be available worldwide in limited pairs from selected retailers and online at www.newbalance.com/football (US residents) and www.newbalance.co.uk/football (UK residents).


ENDS


About New Balance Football
New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of some of the world’s great football clubs including AS Roma, FC Porto, Athletic Club, LOSC Lille and national football teams, Costa Rica and Panama as well as a roster of top flight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football New Balance Football can be found on Facebook, Twitter, Instagram) and YouTube.

About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns and operates four factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe and in 2020 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com

Media Contacts
Released by Audacious PR on behalf of New Balance Football.
For more information or to request images, please contact:
vicky@audaciouspr.co
CAPTION
7th JANUARY 2022 – Liverpool FC and Senegal international Sadio Mané has collaborated with New Balance on special-edition boots ahead of Africa's major tournament.
USAGE RIGHTS/RESTRICTIONS
This media asset is free for editorial broadcast, print, online and radio use. It is restricted for use for other purposes.

CONTACTS

  • Mary Lawton
    Global PR Manager
    United States
    617-746-2525