New Balance Reveals F.C. Tokyo Home and Away Jerseys
January 2022, New Balance has unveiled F.C. Tokyo’s 2022 home and away kits.
The bespoke designs are part of the brand’s ‘Tokyo Is Now’ campaign. The campaign reflects on the city’s influence on global culture, as a place of innovation and progressive thinking and encourages young football fans to unite and spread the word.
FC Tokyo’s latest home jersey is a classic interpretation of the Club’s signature blue and red stripes and is completed with gold neck details, inspired by traditional Japanese print: “Ukiyo-e”.
Reminiscent of the lights at Ajinomoto Stadium, the white away shirt uses linear pin stripes flowing from red to blue, alongside a navy neck and sleeve trim.
The campaign launch creative for both kits have been uniquely influenced by international photographer, Justin Bettman. New Balance has worked in collaboration with Justin on the creative inspiration behind the concept which showcases the connection between the new season’s designs, the club, and its relationship with the city.
Equipped with innovative NB Dry technology, the shirt is engineered to help keep players fresh and dry. A jacquard ventilation system is added to promote optimum comfort.
Kenny McCallum, General Manager at New Balance Football, said:
“The bold stripes of F.C. Tokyo are a fantastic canvas for New Balance design. We really wanted to preserve that tradition but with a fresh and modern twist, inspired by traditional Japanese print. It’s a great combination that we’re looking forward to seeing on the pitch this season”
F.C. Tokyo player Shuto Abe said:
“The new jerseys are great. I really like that the FC Tokyo blue and red stripes have a special reference to Japanese tradition. I’m sure this will get a great reaction from the fans and supporters too”
The release is part of the brand’s ‘Tokyo Is Now’ campaign, which aims to celebrate Tokyo’s thriving youth culture.
The New Balance F.C. Tokyo 2022 Home and Away Jerseys are now available to pre-order.
About New Balance Football
New Balance Football takes an original approach to designing and developing products, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable lineup of some of the world’s great football clubs including AS Roma, FC Porto, Athletic Club, LOSC Lille, and national football teams Costa Rica and Panama as well as a roster of top-flight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football New Balance Football can be found on Facebook, Twitter, Instagram).
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns and operates four factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe and in 2020 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com
Released by Audacious PR on behalf of New Balance Football.
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The bespoke designs are part of the brand’s ‘Tokyo Is Now’ campaign. The campaign reflects on the city’s influence on global culture, as a place of innovation and progressive thinking and encourages young football fans to unite and spread the word
Mary LawtonGlobal PR ManagerUnited Statesmary.firstname.lastname@example.org