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Asbury Park F.C. Launches New Balance Blackout Squad Collection
Tuesday 30th March 2021 Today, New Balance and Asbury Park Football Club launched an exclusive collection for the brand’s 2020/21 “Blackout Squad” - a global collective of grassroots players that...
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NEW BALANCE HOOPS UNVEILS THE BB9000
Made for life between the lines, the BB9000 is a celebration of New Balance basketball heritage. Boston, MA – March 30, 2021 – Today, global athletic leader New Balance officially reveals the...
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STONE ISLAND | NEW BALANCE: A COLLABORATION BETWEEN TWO CULTURES OF INNOVATORS
STONE ISLAND | NEW BALANCE A COLLABORATION BETWEEN TWO CULTURES OF INNOVATORS March 18, 2021 – Today, global athletic leader New Balance and Stone Island announce that are joining forces to kick...
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NEW BALANCE RELEASES A NEW PERFORMANCE MASK
New Balance Releases A NEW Performance Mask Reusable face mask offers breathable, moisture-wicking protection and gives a nod to the brand’s performance heritage. BOSTON, MARCH 15, 2021 –...
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NEW BALANCE REVEALS THE ‘TWO WXY’ TO UNLEASH THE VERSATILITY IN EVERY BASKETBALL PLAYER
Boston, MA – March 12, 2021 – Global athletic leader New Balance officially reveals the TWO WXY, its latest performance basketball shoe and an evolution of the OMN1S, which for the past two years...
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New Balance teams up with Bukayo Saka
9th MARCH 2021 England international footballer and North London starlet Bukayo Saka is the newest addition to New Balance’s athlete roster. Saka who won his first England cap in October 2020, has...
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NEW BALANCE CELEBRATES THE POWER OF FEMALE EXPERIENCES AND THE IMPORTANCE OF EMPOWERMENT IN NEW CREATIVE CAMPAIGN
Boston, MA – March 8, 2021 – Today, global athletic leader New Balance is celebrating International Women’s Day by kicking off a storytelling series focused on women’s self-expression and female...
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New Balance Confirms LOSC LILLE Extension
Tuesday 2nd March 2021, New Balance has today announced an extension to the current sponsorship agreement with Ligue 1 Club, LOSC LILLE. The sponsorship extension will see the brand manufacture...
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NEW BALANCE SIGNS TENNIS STAR GENIE BOUCHARD TO MULTI-YEAR SPONSORSHIP
Boston, MA – February 28, 2020 – Global athletic leader New Balance confirmed today the signing of tennis star, Eugenie ‘Genie’ Bouchard to a multi-year sponsorship deal. “I am incredibly excited...
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NEW BALANCE & FRANCISCO LINDOR UNVEIL FIRST SIGNATURE SHOE AND APPAREL COLLECTION
Boston, MA – February 22nd, 2021 – Today, global athletic leader New Balance, together with Team NB Ambassador and New York Mets superstar shortstop, Francicso Lindor, officially unveiled the...
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AS Roma joins New Balance
Giallorossi are first in Serie A to wear New Balance apparel 16th February 2021, New Balance and AS Roma have today announced an exciting new relationship, which will see the global sports brand...
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New Balance Introduces a New Silhouette: the 237
The 237 offers a minimalist silhouette with a nod to the brand’s signature shoes of the ‘70s Boston, MA - January 30th, 2021 – Global athletic leader New Balance is launching the new 237...
