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New Balance Launches Letters to My Future Self Campaign
Global sports brand asks consumers “What would you tell yourself?” BOSTON – January 17, 2017 – Global athletic leader New Balance kicks off 2017 with an inspirational campaign that highlights how...
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David Ortiz Walk-Off Collection
As the last few weeks of the regular baseball season begin, the inevitable is upon us: David Ortiz will say goodbye to the Sox as he enters retirement after the 2016 season. While Bostonians and...
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NEW BALANCE WINS LAWSUIT AGAINS CONVERSE
International Trade Commission Finds Converse’s Chuck Taylor midsole trademark invalid. BOSTON, JULY 14, 2016 – Boston-based New Balance Athletics, Inc. announced today that it has secured a...
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New Balance signs Premier League winning goalkeeper Kasper Schmeichel
Leicester City Shot Stopper Becomes First Premier League Goalkeeper to Join New Balance Today New Balance is excited to officially reveal the signing of Premier League winning Leicester City...
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NEW BALANCE SIGNS AMERICAN MIDDLE DISTANCE CHAMPION BORIS BERIAN
BOSTON, JUNE 30, 2016 – Global athletic leader New Balance announced today the signing of Boris Berian to a multi-year endorsement contract. Berian, who was born in Colorado Springs and ran for...
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NEW BALANCE OPENS FIRST U.S. GLOBAL FLAGSHIP STORE IN BOSTON LANDING
NEW BALANCE OPENS FIRST U.S. GLOBAL FLAGSHIP STORE IN BOSTON LANDING New Format Celebrates the Brand’s 110-Year Heritage and Distinction as Domestic Manufacturer BOSTON, June 24, 2016 – New...
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NEW BALANCE HEADQUARTERS IS NATION’S FIRST LEED® V2009 CORE AND SHELL PLATINUM CERTIFICATION TO EARN ALL POINTS IN INDOOR ENVIRONMENTAL QUALITY
June 6, 2016 – Boston -- NB Development Group, LLC today announces that the New Balance World Headquarters building has earned LEED Platinum certification under the U.S. Green Building Council’s...
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NEW BALANCE ST. LOUIS EARTH CITY DISTRIBUTION CENTER OPENS TO SUPPORT GROWTH AND EFFICIENCY OF ECOMMERCE BUSINESS
ST. LOUIS, June 21, 2016 – New Balance Athletics, Inc. will open the doors of a new, 165,000 sq. ft. distribution center today in Earth City, part of an ongoing and growing investment that the...
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NEW BALANCE CELEBRATES GLOBAL RUNNING DAY
BOSTON, MA MAY 23, 2016 – Global athletic leader New Balance is proud to announce plans to celebrate Global Running Day, an evolution of National Running Day. As proud members of the international...
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New Balance Reveals Liverpool FC 2016/17 Home Kit - New Shirt is 'Made for Liverpool'
[Monday 9th MAY 2016] Today New Balance is proud to officially reveal the new 2016/17 Liverpool FC home kit. New Balance’s progressive approach to design continues with the unveiling of Liverpool...
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NEW BALANCE TO SPONSOR STACK VELOCITY SPORTS PERFORMANCE CENTERS NATIONWIDE
BOSTON, MA and NEW YORK, NY APRIL 13, 2016 – New Balance and STACK Media announced today that New Balance will serve as the official footwear and apparel sponsor of all STACK Velocity Sports...
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TEAM NEW BALANCE ATHLETE TRAYVON BROMELL WINS GOLD AT THE 2016 WORLD INDOOR CHAMPIONSHIPS
BOSTON, MARCH 19, 2016 – Global athletic leader New Balance is proud to announce that Team New Balance athlete Trayvon Bromell captured Gold last night at the World Indoor Championships in...