• 20-JUN-2017

Zepp and New Balance Launch NB HitClub

New In-App Baseball Feature Spurs Competition by Integrating Gamification into the Training Experience

SAN JOSE, CALIF. – June 20, 2017 – Zepp, the world’s best-selling digital sports training device, and global athletic leader New Balance today announced the launch of NB HitClub. Available on iOS and Android devices as part of Zepp’s newest app update, NB HitClub will allow Zepp Baseball-Softball users to take swing challenges, earn achievements, compete on leaderboards, and be eligible to win prizes each month. NB HitClub marks the first gamification integration of any of Zepp product.

“Our focus has always been to bring users the most exciting training experience possible, whether you are in Little League or a professional baseball player. The launch of NB HitClub achieves exactly that,” said Robin Han, Zepp CEO. “Adding gamification into the fold not only is the future of Zepp training devices, but it also illustrates the vision Zepp -- along with New Balance -- has to help elevate users’ performance.”

NB HitClub utilizes Zepp’s revolutionary baseball and softball swing analytics while enhancing the overall training experience by spurring competition and focusing on specific Zepp metrics for each specific in-app challenge, including:
  • NB Power Hitter Challenge
    • Metric – bat speed at impact
  • NB Spring Challenge
    • Metric – time to impact
  • Go Yard, Go Hard Challenge
    • Metric – hand speed max

“New Balance strives to help athletes at all levels constantly and consciously improve their performance,” said Greg Altin, General Manager of Digital Sport for New Balance. “Working with Zepp to add the excitement of competition to the hours spent in the cage highlights our commitment to help players who unrelentingly pursue their goals.”

Zepp Baseball-Softball sensors can be purchased at Zepp.com or at more than 4,500 storefronts worldwide. For additional information visit www.zepp.com, www.newbalance.com or follow @zepplabs and @NB_Baseball.

About Zepp Labs:
Zepp believes that the future of sport is driven by software that offers premium user experiences with actionable data. The Zepp multi-sport sensor and training platform is built to provide real-time analytics for baseball/softball, golf, and tennis. Regardless of experience level, individuals receive the same expert data to make instant improvements on their game through the Smart Coach training platform. Integrated technology is the brand’s vision for the next generation of sporting equipment with the Smart Bat as the first Powered by Zepp product to be introduced.
About New Balance:
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales.  Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 5,000 associates around the globe, and in 2015 reported worldwide sales of $3.72 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.


Media Inquiries:
Interviews with Zepp and New Balance representatives, as well as additional product information is available upon request. For more information, please contact:

Josh Reed
Allison+Partners for Zepp Labs, Inc.
zepp@allisonpr.com 
623-201-5562

Carrie Kabat
New Balance
617-783-6710


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