• 04-FEB-2015

New Balance Revealed As New Kit Sponsor For Sevilla FC

Andalusian club will be the first in La Liga to wear New Balance apparel

[WEDNESDAY 4 FEBRUARY, 2015] Today New Balance announced an exciting new sponsorship deal which will see the respected global sports brand manufacture all kit and training gear for the Spanish club.

Current UEFA Champions, Sevilla FC have a rich 110 year history and have been responsible for nurturing some of Europe’s leading footballing talents with an extensive line up of world class players that have been decorated at the highest levels of the game. The sponsorship gives New Balance a strong presence in one of Europe’s top leagues; a key factor in the brand’s growth in the global football market.

Ramón Loarte, Marketing Manager of Sevilla FC discussed the enthusiasm at the club for the new deal. “Sevilla is looking forward to this new era for the club, working with a brand that is renowned for its technical expertise and innovation. New Balance made it clear to us from the start that this is not simply a kit sponsorship deal, it will be a collaboration of peers working together to develop the best kits available. We will be working very closely with the brand to ensure that the true spirit of the club and its fans are represented in everything we do together.”

Richard Wright, General Manager of New Balance Football, said: “Sponsoring a club that is so admired across the Spanish league and in Europe is a real coup for New Balance, and gives the brand a commanding presence in one of Europe’s most dynamic domestic leagues. We’re excited to bring technical expertise and innovation to Sevilla FC and their loyal fan base.”

ENDS

About New Balance Football

In 2015, New Balance is bringing its expertise, passion, and innovation to the world’s greatest game, football.  New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of the some of the world’s great football clubs including Liverpool FC, FC Porto, Sevilla FC and Stoke City and as well a roster of top flight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football.  New Balance Football can be found on Facebook, Twitter, Instagram and YouTube.

About New Balance:

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion. To learn more about New Balance, please visit www.newbalance.com