• 01-OCT-2014

NEW BALANCE UPDATES 1260 PREMIUM STABILITY RUNNING SHOE FOR FALL 2015

Boston, October 2014 – New Balance will introduce the fifth generation of its 1260 premium stability series, the New Balance 1260v5. Part of the NBx running line-up, the 1260v5 utilizes enhanced technologies and intelligent geometries to deliver premium stability in a luxurious, smooth, cushioned ride. The 1260v5 will launch in July of 2015 and the suggested retail price is $149.95.

An asymmetrical heel counter and a dual density post on the medial side are utilized again in this series to reduce forces that contribute to over-pronation. A full length ABZORB midsole with intelligent geometries provides inherent stability and a release
at impact. The lateral shapes and heel roundness are designed to react at impact and transition to midstance smoothly, while the T-BEAM technology assists in torsional stability in the shoe.

A post-applied dual density post is nestled onto the medial side which aims to further help prevent over-pronation. The 1260v5 continues with N2 cushioning in the heel which contributes to a plush response as the heel makes contact. New to the 1260v5 is N2 Burst technology in the forefoot, which is designed specifically for the moderate overpronator and configured with the intention to balance protection and flexibility when following through. Designed in tandem with a blown rubber forefoot, the 1260v5 raises the bar at toe-off like no other model in the NBx series. In the upper, FantomFit hugs the arch and midfoot to keep things in check, while visually sleek in style and compelling colors. Silky linings, multiple meshes and an OrthoLite® sock liner join together to embellish this runner with
a classy refined ride focused on the road ahead.

The 1260v5 utilizes existing New Balance technologies and foams, and brings them to life in a new configuration by increasing cushioning and guaranteeing a stable ride. With a classy, tasteful, yet ultramodern upper package, the newest update to the 1260 series will have runners wishing they overpronated.

ABOUT NEW BALANCE:
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S.; in 2013, 1 out of every 4 pairs of shoes we sold in the U.S. was made or assembled here. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion. To learn more about how New Balance Makes Excellent Happen, please visit
http://www.newbalance.com.


OrthoLite® is a registered trademark of O2 Partners, LLC. All rights reserved.

CONTACTS

  • Mary Lawton
    Global PR Manager
    United States
    617-746-2525
  • Caitlin Wholey
    Global PR Coordinator
    United States
    617-779-7411