NEW BALANCE UPDATES PREMIUM STABILITY RUNNING SHOE FOR FALL 2016
~~Boston, MA - December 2015 - New Balance will introduce the sixth generation of its premium stability series this summer with the New Balance 1260v6. The improved 1260v6 utilizes enhanced technologies, deluxe materials and intelligent geometries to deliver premium stability in a luxuriously cushioned ride. The 1260v6 will launch in July 2016 with the suggested retail price of $149.95.
Continuing to battle over-pronation, the 1260v6 provides the necessary degree of support but does so even more deceptively than its predecessors by emphasizing cushioning first and foremost. A layer of ABZORB foam gently covers the top of the post-applied dual density post to give a softer underfoot feel without jeopardizing support. This full length ABZORB midsole, coupled with T-Beam in the midfoot, provides an extensive amount of shock absorption and torsional stability, while an N2 pod in the heel is designed to soften the impact for heavy strikers. A forefoot drop-in of REVlite coupled with a soft, all new blown rubber forefoot provides a plush, bouncy feel at toe-off.
In the upper, an engineered mesh allows the toes to splay in the forefoot, while maintaining the essential feeling of support and stability through its custom design with strategically placed overlays hugging the arch and instep at midstance.
On long runs and short runs the 1260v6 provides support to the moderate overpronator and takes cushioning to the next level.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 5,000 associates around the globe, and in 2014 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit www.newbalance.com.
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Caitlin WholeyGlobal PR CoordinatorUnited Statescaitlin.firstname.lastname@example.org