Media Contacts:
Miya Denison, Global Public Relations Associate
miya.denison@newbalance.com
Catherin Puppe, Ketchum for New Balance
catherine.puppe@ketchum.com
NEW BALANCE EXPANDS RUNNING PORTFOLIO WITH THE LAUNCH OF THE ELLIPSE
A Running Shoe Designed for All Runners to Lose Track of Time
Boston, MA – Feb. 25, 2026 – New Balance is excited to unveil the Ellipse, the brand's newest evolution in running. The Ellipse is meant to help runners lose track of time, whether they are starting their running journey or a veteran looking for easy recovery miles.
The Ellipse features the unparalleled comfort of Fresh Foam X cushioning reimagined with a bouncy underfoot feeling to make daily runs more enjoyable. The New Balance Ellipse will launch March 5, 2026 at New Balance retail locations and at www.newbalance.com for a suggested retail price of $140 USD.
In a world where technology has turned running into a constantly connected scorecard of metrics, the Ellipse is designed to restore the beauty of being lost in the run – empowering athletes to embrace freedom, mindfulness and creativity by losing track of time and rediscovering running as a deeply personal experience.
“The Ellipse celebrates all who run – whether logging their first miles or recovering after race day – by delivering an elevated cushioned experience and a rockered profile that helps keep things easy on the body.” Says Kevin FitzPatrick, Global Vice President of Running at New Balance. “It’s designed to motivate runners of all types to get out there and enjoy their run.”
The trusted Fresh Foam X midsole provides cushioning for runners while maintaining the shoe’s lightweight feel for a comfortable everyday run. The Ellipse takes comfort to another level with a breathable engineered mesh upper, a cushioned tongue and stretch laces.
From Gold Medalist sprinter Gabby Thomas and middle-distance champion runner Parker Valby to American rapper and chef Action Bronson, reigning MVP Josh Allen, and five-time All-Star Francisco Lindor, New Balance athletes across sport and culture have embraced the Ellipse as their new favorite running shoe.
- Last: PLR-8
- Weight: Men’s 9.5D (9.6oz/274g) and Women’s 7B (7.6ox/218g)
- Drop: 8mm *due to variances created during the development and manufacturing all references to drop are approximate*
- Total Stack Height: 37.8mm/29.9mm
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit newbalance.newsmarket.com.
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