LATEST NEWS
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NEW BALANCE WELCOMES MULTI-HYPHENATE STAR STORM REID AS BRAND AMBASSADOR
NEW BALANCE WELCOMES MULTI-HYPHENATE STAR STORM REID AS BRAND AMBASSADOR Boston, MA – OCTOBER 27, 2021 – Today, New Balance announced that Storm Reid, the multi-talented actress and producer, will...
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NEW BALANCE WELCOMES TIM WEAH TO THE BRAND’S ROSTER
OCTOBER 27th 2021 Today, global athletic leader New Balance announced that U.S. and LOSC Lille star Tim Weah has signed a multi-year sponsorship deal with the brand. Born and raised in Brooklyn,...
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NEW BALANCE CELEBRATES THE 50TH RUNNING OF THE TCS NEW YORK CITY MARATHON
New York, NY – October 26, 2021 – New Balance celebrates the historic 50th running of the 2021 TCS New York City Marathon with its “It’s that New York Energy” campaign. Featuring real runners and...
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New Balance Reveals Fourth Kit - ASR Edition
New Balance has revealed a bespoke Fourth kit - ASR Edition for the 21-22 season. The new design revisits the iconic badge that appeared on Giallorossi shirts between 1997 and 2013,...
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NEW BALANCE & BRAND ATHLETES LEAN ON SHARED VALUES VIA NEWLY FORMED ATHLETE ADVISORY BOARD
Boston, MA – October 18, 2021 – Today, New Balance announces the establishment of the New Balance Athlete Advisory Board, a specialized collective of professional athletes, company executives &...
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NEW BALANCE ADDS FITNESS SUPERSTAR, TRAINER AND RUNNING COACH SELENA SAMUELA TO GROWING ROSTER OF BRAND AMBASSADORS
NEW BALANCE ADDS FITNESS SUPERSTAR, TRAINER AND RUNNING COACH SELENA SAMUELA TO GROWING ROSTER OF BRAND AMBASSADORS The dynamic athlete integrates seamlessly into the brand’s We Got Now platform,...
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NEW BALANCE LAUNCHES ‘THE STOLEN STARTS,’ A GLOBAL FEMALE RUNNING COLLECTIVE THAT SEEKS TO EMPOWER ALL WOMEN THROUGH COMMUNITY
BOSTON, MA - September 29, 2021 – Today, New Balance officially announced the first iteration of The Stolen Starts, a new global community of female runners that elevates these athletes, their...
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NEW BALANCE TO HOST THE 2022 NEW BALANCE NATIONALS INDOOR CHAMPIONSHIP AT THE NEW BALANCE TRACK AND FIELD CENTER AT THE ARMORY IN NYC
Boston, MA – September 10, 2021 – Today, New Balance officially announced that the 2022 New Balance Nationals Indoor Championship is on. The event for the very best US high school track and field...
ATHLETE & SPORTS NEWS
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NEW BALANCE WELCOMES TIM WEAH TO THE BRAND’S ROSTER
OCTOBER 27th 2021 Today, global athletic leader New Balance announced that U.S. and LOSC Lille star Tim Weah has signed a multi-year sponsorship deal with the brand. Born and raised in Brooklyn,...
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NEW BALANCE CELEBRATES THE 50TH RUNNING OF THE TCS NEW YORK CITY MARATHON
New York, NY – October 26, 2021 – New Balance celebrates the historic 50th running of the 2021 TCS New York City Marathon with its “It’s that New York Energy” campaign. Featuring real runners and...
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New Balance Reveals Fourth Kit - ASR Edition
New Balance has revealed a bespoke Fourth kit - ASR Edition for the 21-22 season. The new design revisits the iconic badge that appeared on Giallorossi shirts between 1997 and 2013,...
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NEW BALANCE & BRAND ATHLETES LEAN ON SHARED VALUES VIA NEWLY FORMED ATHLETE ADVISORY BOARD
Boston, MA – October 18, 2021 – Today, New Balance announces the establishment of the New Balance Athlete Advisory Board, a specialized collective of professional athletes, company executives &...
CORPORATE NEWS
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NEW BALANCE & BRAND ATHLETES LEAN ON SHARED VALUES VIA NEWLY FORMED ATHLETE ADVISORY BOARD
Boston, MA – October 18, 2021 – Today, New Balance announces the establishment of the New Balance Athlete Advisory Board, a specialized collective of professional athletes, company executives &...
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The Renewal Workshop Teams Up with New Balance to launch New Balance Renewed
The Renewal Workshop Teams Up with New Balance to launch New Balance Renewed OREGON August 12, 2021 – The Renewal Workshop (TRW), the leading provider of circular solutions for the apparel and...
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Boston College Athletics Announces 10-Year Agreement with New Balance
MEDIA CONTACT: Jason Baum | j.baum@bc.edu | 201-966-6338 April 13, 2021 BCEagles.com: http://bit.ly/ForBostonFromBoston Boston College Athletics Announces 10-Year Agreement with New Balance...
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New Balance Announces Range of Initiatives in Holistic Commitment to Sustainability
New Balance Announces Range of Initiatives in Holistic Commitment to Sustainability Athletic leader seeks to address broad climate impacts through concrete brand action and strategic alliances...
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