NEW BALANCE UNVEILS NEW TWO WXY V3 PERFORMANCE HOOPS SHOE NEW BALANCE UNVEILS NEW TWO WXY V3 PERFORMANCE HOOPS SHOE

NEW BALANCE UNVEILS NEW TWO WXY V3 PERFORMANCE HOOPS SHOE

The Third Iteration Continues to be Built on the Brand’s Powerful FuelCell Platform Providing Power and Energy Return for the TWO WXY Player

Boston, MA – September 26th, 2022 – Today, New Balance officially announced the release of the TWO WXY V3, the third iteration remains under the FuelCell platform and is packed with design and tech built for the position-less player. The first colorway of the TWO WXY v3, called Cerebral, will be available at New Balance retail stores, www.newbalance.com and select retailers November 4th, 2022 with the suggested retail price of $120.

“The TWO WXY V3 is truly built with our athletes in mind and inspired by the continued evolution of who they are on and off the court,” says Trent Casper, New Balance Basketball GM. “We’re thrilled to deliver best-in-class technology for a shoe that includes lightweight stability and bold design, that is grounded in how our players are wired differently.”

The TWO WXY v3 Cerebral colorway comes in a black with pops of electric red and blue inspired by the player who prepares for the game on the court and in the mind. The TWO WXY v3 continues to utilize FuelCell cushioning technology seen across New Balance performance models in other sport categories such as running, tennis and baseball. FuelCell lays the foundation with a high-performance energy return midsole in combination with ABZORB in the heel for additional impact protection. The ABZORB Dynamic Response System (DRS) and TPU shank in the midsole has been tuned for the modern hoops athlete to provide unparalleled stability and dynamic court feel in a responsive ride with a lightweight, molded mesh upper to complete the TWO WXY v3 design.

“Bringing the entire hoops roster together as they prepare for the 2022-2023 NBA season was a way to celebrate the new TWO WXY v3 but also show how these guys have become a family, and that feeling was palpable at the shoot,” says Desron Dorset, New Balance Head of Basketball Marketing. “All of these guys are changing the game in their own way and to bring them together and have them naturally interact on set and hoop like they did growing up was incredible to see and capture through this campaign.” The entire New Balance Hoops family of athletes: Jamal Murray, Zach LaVine, Dejounte Murray, Darius Bazley, Aaron Nesmith and Kawhi Leonard appear in the spot and enjoy time together before the season begins and they meet on opposite sides of the paint.

Additional colorways will launch throughout the season and will continue to tell stories about the talented athletes who are a part of the New Balance family. Key colorways include Jamaica which draws inspiration from Jamal Murray’s roots, Windy City that honors Zach LaVine’s home away from home, Stonecutters that plays into the nostalgia of the game for Dejounte Murray and other colors that give fans insight into the athletes that they love.

Team New Balance Basketball Athletes all showcased the new TWO WXY v3 while attending their team 2022 NBA Media Week in versions that were unique to their teams, bringing expressive colors to the court while being engineered specifically for the most versatile players in the game.

For more details and to see the unprecedented TWO WXY v3 campaign featuring all the Team New Balance Hoops family and music provided fellow New Balance ambassador Jaden Smith visit the New Balance YouTube page.

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe, and in 2021 reported worldwide sales of $4.4 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.

NEW BALANCE 2022 TCS NEW YORK CITY MARATHON COLLECTION NEW BALANCE 2022 TCS NEW YORK CITY MARATHON COLLECTION

NEW BALANCE 2022 TCS NEW YORK CITY MARATHON COLLECTION

New York, NY – September 14, 2022 – Today, New Balance is excited to unveil the official New Balance 2022 TCS New York City Marathon Collection which celebrates runners at every level. The collection, which will be available on Tuesday, September 20th, features pinnacle New Balance apparel and footwear that have suggested retail prices ranging from $30 to $235 for apparel and $145 to $250 for footwear.  

 This year’s New Balance 2022 TCS New York City Marathon Collection is a celebration of everything that running brings to New York City, and every runner who travels in for the world's largest marathon. The collection honors all things that are quintessentially New York City by including imagery of the Empire State Building, skyscrapers and grandiose cityscapes. This year New Balance pushed to incorporate more environmentally preferred materials and processes in many pieces within the collection.  The Performance Running styles like Impact tops, Impact Shorts and Tights, Q Speed Jacquard tops, and the signature Marathon Windcheater jacket all utilize at least 50% recycled polyester in an effort to be more sustainable than prior NYC Marathon collections.

 “We could not be more excited to be heading back to New York for the 2022 TCS New York City Marathon with NYRR,” says Kevin Fitzpatrick, New Balance Global Director of Performance Marketing. “We always reserve some of our most pinnacle product to serve the global running community who come to NY year after year.  This year we are excited to unveil our most advanced super shoe yet, the FuelCell Super Comp Elite v3.  With a limited edition NYC colorway, this is the first opportunity for runners to experience the FuelCell Super Comp Elite v3 before it is officially launched in February 2023.” 

The collection also features New Balance’s premium Impact Run and Q Speed apparel, which blend modern and sleek looks with high performance technology. Notable pieces within the collection include the NB Essentials Logo Crew and Impact Run Tank that feature graphic renderings of the Empire State Building, and a variety of tees that sport a “Marathon State Of Mind” tagline. Consumers will also find a variety of pieces that were designed with versatility in mind, such as the Q Speed Sherpa Anorak Jacket, a black asymmetrical Q Speed Crop Bra and a Q Speed 7/8 Tight. These pieces vary in suggested retail prices of $30 to $130. 

 “The TCS New York City Marathon Collection is always such a great project to work on as we get to outfit runners from over 140 countries with the latest styles and technologies,” said Jeff Garabedian, New Balance Apparel Product General Manager. “We’re really excited this year with the increase in using environmentally preferred materials and processes. For example, dope dyeing was utilized to color our pinnacle tech apparel offerings, the PMV Shutter Speed Jacket and PMV Shutter Speed 7/8 Tights, which reduces water consumption by at least 80% per yard compared to traditional dyeing methods. Additionally, this new iteration of the PMV Shutter Speed Jacket is made from a lighter weight material that offers an enhanced ease of movement from its predecessor.” 

 Another product from the collection that features environmentally preferred materials is the limited edition NYCM Surplus Marathon Jacket. Like in previous years the official marathon jacket is a highly coveted collection staple, but this year a special surplus version of the jacket will be available that is made of 98% (by yield) surplus materials. All marathon jackets will be available for purchase on September 20th with a suggested retail price of $135. 

 In addition to apparel, this year’s collection will also feature 2022 TCS New York City Marathon limited-edition colorways of the Fresh Foam X More v4, FuelCell Rebel v3 and FuelCell Super Comp Elite v3. Drawing inspiration from the energy of the incredible city, each shoe’s design incorporates an electric red that’s threaded through the collection, while also utilizing the all-over print seen in the apparel to capture the humbling experience you get when in NYC. 

 In terms of technology, the Fresh Foam x More v4 has the most Fresh Foam X used in any New Balance shoe to date, providing a higher midsole/outsole stack height for additional cushion and comfort. The FuelCell Rebel v3 continues to elevate the fun and excitement of its predecessor with enhanced cushioning and a slightly wider platform for a secure but fast ride. Both the FuelCell Rebel v3 and the Fresh Foam X More v4 will be available on September 20th with suggested retail pricing of  $165 and $145  respectively.

Finally, making its debut, the FuelCell Super Comp Elite v3 combines a two-layer FuelCell midsole with Energy Arc technology and a specifically engineered knit upper to allow any runner to feel secure and ready for race day. The FuelCell Super Comp Elite v3 was engineered to give runners ultimate energy return while also maintaining comfortability. The FuelCell Super Comp Elite v3 will be available on October 18th with the suggest retail price of $250. 

  

About New Balance 

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe, and in 2021 reported worldwide sales of $4.4 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com. 

 

About New York Road Runners (NYRR) 

NYRR’s mission is to help and inspire people through running. Since 1958, New York Road Runners has grown from a local running club to the world’s premier community running organization. NYRR’s commitment to New York City’s five boroughs features races, virtual races, community events, free youth running initiatives and school programs, the NYRR RUNCENTER featuring the New Balance Run Hub, and training resources that provide hundreds of thousands of people each year with the motivation, know-how, and opportunity to Run for Life. NYRR’s premier event, and the largest marathon in the world, is the TCS New York City Marathon. Held annually on the first Sunday in November, the race features a wide population of runners, from the world’s top professional athletes to a vast range of competitive, recreational, and charity runners. To learn more, visit www.nyrr.org. 

 

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ABOUT NEW BALANCE

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion. To learn more about New Balance, please visit www.newbalance.com.

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