LATEST NEWS
-
New Balance Announces Range of Initiatives in Holistic Commitment to Sustainability
New Balance Announces Range of Initiatives in Holistic Commitment to Sustainability Athletic leader seeks to address broad climate impacts through concrete brand action and strategic alliances...
-
New Balance signs up Harvey Elliott
7th APRIL 2021 Liverpool FC’s rising star Harvey Elliott has signed a sponsorship deal with global sports leader New Balance. Elliott at 18 years old, is one of England’s extraordinary talents,...
-
Teddy Santis Named Creative Director of New Balance MADE in USA
Teddy Santis Named Creative Director of New Balance MADE in USA The owner and founder of Aimé Leon Dore will team up with New Balance for a long-term relationship Boston, MA – April 5, 2021 –...
-
Asbury Park F.C. Launches New Balance Blackout Squad Collection
Tuesday 30th March 2021 Today, New Balance and Asbury Park Football Club launched an exclusive collection for the brand’s 2020/21 “Blackout Squad” - a global collective of grassroots players that...
-
NEW BALANCE HOOPS UNVEILS THE BB9000
Made for life between the lines, the BB9000 is a celebration of New Balance basketball heritage. Boston, MA – March 30, 2021 – Today, global athletic leader New Balance officially reveals the...
-
STONE ISLAND | NEW BALANCE: A COLLABORATION BETWEEN TWO CULTURES OF INNOVATORS
STONE ISLAND | NEW BALANCE A COLLABORATION BETWEEN TWO CULTURES OF INNOVATORS March 18, 2021 – Today, global athletic leader New Balance and Stone Island announce that are joining forces to kick...
-
NEW BALANCE RELEASES A NEW PERFORMANCE MASK
New Balance Releases A NEW Performance Mask Reusable face mask offers breathable, moisture-wicking protection and gives a nod to the brand’s performance heritage. BOSTON, MARCH 15, 2021 –...
-
NEW BALANCE REVEALS THE ‘TWO WXY’ TO UNLEASH THE VERSATILITY IN EVERY BASKETBALL PLAYER
Boston, MA – March 12, 2021 – Global athletic leader New Balance officially reveals the TWO WXY, its latest performance basketball shoe and an evolution of the OMN1S, which for the past two years...
ATHLETE & SPORTS NEWS
-
New Balance signs up Harvey Elliott
7th APRIL 2021 Liverpool FC’s rising star Harvey Elliott has signed a sponsorship deal with global sports leader New Balance. Elliott at 18 years old, is one of England’s extraordinary talents,...
-
Asbury Park F.C. Launches New Balance Blackout Squad Collection
Tuesday 30th March 2021 Today, New Balance and Asbury Park Football Club launched an exclusive collection for the brand’s 2020/21 “Blackout Squad” - a global collective of grassroots players that...
-
New Balance teams up with Bukayo Saka
9th MARCH 2021 England international footballer and North London starlet Bukayo Saka is the newest addition to New Balance’s athlete roster. Saka who won his first England cap in October 2020, has...
-
NEW BALANCE CELEBRATES THE POWER OF FEMALE EXPERIENCES AND THE IMPORTANCE OF EMPOWERMENT IN NEW CREATIVE CAMPAIGN
Boston, MA – March 8, 2021 – Today, global athletic leader New Balance is celebrating International Women’s Day by kicking off a storytelling series focused on women’s self-expression and female...
CORPORATE NEWS
-
New Balance Announces Range of Initiatives in Holistic Commitment to Sustainability
New Balance Announces Range of Initiatives in Holistic Commitment to Sustainability Athletic leader seeks to address broad climate impacts through concrete brand action and strategic alliances...
-
New Balance Confirms LOSC LILLE Extension
Tuesday 2nd March 2021, New Balance has today announced an extension to the current sponsorship agreement with Ligue 1 Club, LOSC LILLE. The sponsorship extension will see the brand manufacture...
-
AS Roma joins New Balance
Giallorossi are first in Serie A to wear New Balance apparel 16th February 2021, New Balance and AS Roma have today announced an exciting new relationship, which will see the global sports brand...
-
NEW BALANCE ANNOUNCES NEW CHARITABLE INITIATIVES AS PART OF ITS “MY STORY MATTERS” SIGNATURE PROGRAM IN CELEBRATION AND SUPPORT OF THE BLACK COMMUNITY
Boston, MA – February 1, 2021 – Today, global athletic leader New Balance announced a range of philanthropic brand action initiatives aimed at supporting underserved communities and under the...
ABOUT NEW BALANCE