COCO GAUFF SIGNS EXTENSION WITH LONGTIME SPONSOR NEW BALANCE COCO GAUFF SIGNS EXTENSION WITH LONGTIME SPONSOR NEW BALANCE

COCO GAUFF SIGNS EXTENSION WITH LONGTIME SPONSOR NEW BALANCE

BOSTON, MA – October 28, 2022 – Today New Balance and tennis star, Coco Gauff, announced a long-term extension to their successful relationship. To celebrate the new chapter between New Balance and Coco the brand will launch a new colorway called the Coco CG1 All in the Family Thursday, November 3rd, 2022 just ahead of the WTA Finals where she will be the youngest player in the tournament.

 

“When working with Coco on this colorway we discussed the powerful properties found in crystals and how they are used to celebrate new beginnings,” says Cordell Jordan New Balance Footwear Designer. “The dark green and red found in the All in the Family colorway represent her heart and root chakras which stands for the vision and passion she has on and off the court, all while keeping her grounded and humble through it all.”

 

“I couldn’t ask for a more committed team that is forward-thinking in their approach and match my love for the game with their passion for quality and creativity. New Balance has supported me since my junior tennis years and has been by my side for the biggest moments of my career,” said women’s singles World No. 4, Coco Gauff. “The team feels like family, so it was an easy decision to extend with a team that has embraced me as a person and genuinely works to help bring out my best.”

 

“Our relationship with Coco is truly one of a kind. We’ve grown from seeing a bright future in 2018, to working with one of the most dynamic, creative and thoughtful individuals for the long haul,” said Evan Zeder, New Balance Head of Tennis Sports Marketing. “Coco’s drive, passion and positivity embody our partnership and the New Balance brand. We are excited to continue to work with Coco to deliver innovative products that elevate her performance on court, and at the same time celebrate her off court style and influence, to inspire the next generation”

 

At only 18 years old, Gauff is in the midst of a career year, highlighted by her first Grand Slam final at the French Open and reaching her first quarter-finals at the US Open. She is also now the second youngest American player to reach Top 10 ranking and second youngest player in history to earn WTA World No. 1 Doubles Ranking.

 

About New Balance

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe, and in 2021 reported worldwide sales of $4.4 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.

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NEW BALANCE UNVEILS NEW TWO WXY V3 PERFORMANCE HOOPS SHOE NEW BALANCE UNVEILS NEW TWO WXY V3 PERFORMANCE HOOPS SHOE

NEW BALANCE UNVEILS NEW TWO WXY V3 PERFORMANCE HOOPS SHOE

The Third Iteration Continues to be Built on the Brand’s Powerful FuelCell Platform Providing Power and Energy Return for the TWO WXY Player

Boston, MA – September 26th, 2022 – Today, New Balance officially announced the release of the TWO WXY V3, the third iteration remains under the FuelCell platform and is packed with design and tech built for the position-less player. The first colorway of the TWO WXY v3, called Cerebral, will be available at New Balance retail stores, www.newbalance.com and select retailers November 4th, 2022 with the suggested retail price of $120.

“The TWO WXY V3 is truly built with our athletes in mind and inspired by the continued evolution of who they are on and off the court,” says Trent Casper, New Balance Basketball GM. “We’re thrilled to deliver best-in-class technology for a shoe that includes lightweight stability and bold design, that is grounded in how our players are wired differently.”

The TWO WXY v3 Cerebral colorway comes in a black with pops of electric red and blue inspired by the player who prepares for the game on the court and in the mind. The TWO WXY v3 continues to utilize FuelCell cushioning technology seen across New Balance performance models in other sport categories such as running, tennis and baseball. FuelCell lays the foundation with a high-performance energy return midsole in combination with ABZORB in the heel for additional impact protection. The ABZORB Dynamic Response System (DRS) and TPU shank in the midsole has been tuned for the modern hoops athlete to provide unparalleled stability and dynamic court feel in a responsive ride with a lightweight, molded mesh upper to complete the TWO WXY v3 design.

“Bringing the entire hoops roster together as they prepare for the 2022-2023 NBA season was a way to celebrate the new TWO WXY v3 but also show how these guys have become a family, and that feeling was palpable at the shoot,” says Desron Dorset, New Balance Head of Basketball Marketing. “All of these guys are changing the game in their own way and to bring them together and have them naturally interact on set and hoop like they did growing up was incredible to see and capture through this campaign.” The entire New Balance Hoops family of athletes: Jamal Murray, Zach LaVine, Dejounte Murray, Darius Bazley, Aaron Nesmith and Kawhi Leonard appear in the spot and enjoy time together before the season begins and they meet on opposite sides of the paint.

Additional colorways will launch throughout the season and will continue to tell stories about the talented athletes who are a part of the New Balance family. Key colorways include Jamaica which draws inspiration from Jamal Murray’s roots, Windy City that honors Zach LaVine’s home away from home, Stonecutters that plays into the nostalgia of the game for Dejounte Murray and other colors that give fans insight into the athletes that they love.

Team New Balance Basketball Athletes all showcased the new TWO WXY v3 while attending their team 2022 NBA Media Week in versions that were unique to their teams, bringing expressive colors to the court while being engineered specifically for the most versatile players in the game.

For more details and to see the unprecedented TWO WXY v3 campaign featuring all the Team New Balance Hoops family and music provided fellow New Balance ambassador Jaden Smith visit the New Balance YouTube page.

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe, and in 2021 reported worldwide sales of $4.4 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.

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ABOUT NEW BALANCE

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion. To learn more about New Balance, please visit www.newbalance.com.

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