Sadio Mané and New Balance Reveal Tournament Boots

Special Edition Furon for Mané

7^th JANUARY 2022 – Liverpool FC and Senegal international Sadio Mané has collaborated with New Balance on special-edition boots ahead of Africa's major tournament.

Introduced in vivid Impulse Orange and Blue tones, the boots named 'THE LION ROARS' have been crafted as a symbol of the Senegalese inspiring the next generation of young lions.

Featuring an illustrative soleplate graphic depicting the forward at the peak of his powers while representing his homeland, the FURON 6+ from New Balance is designed to be explosive.

Mané, who has worked closely with the brand to create the boots since joining New Balance in 2018, will debut the boots on-pitch when Senegal takes on Zimbabwe in Cameroon on 10^th January.

FURON 6+ BE EXPLOSIVE

Seize Opportunity

React fast with lightweight stability thanks to a Next Gen Fit Weave upper.

Light The Fuse

Take movement to the explosive extreme with the Elite Pro sole plate.

Evolve Focus

Enhance your instincts with a low profile knitted collar, locking you in for ultimate focus.

The Lion Roars boots (Furon v6+) will go on-sale from 21^st January and will be available worldwide in limited pairs from selected retailers and online at www.newbalance.com/football (US residents) and www.newbalance.co.uk/football (UK residents).

New Balance launches AS Roma Lunar New Year Collection

New range to celebrate Year of the Tiger  

New Balance has released a limited-edition Lunar New Year collection for AS Roma

The eight-piece bespoke line has been designed in celebration of the Year of the Tiger and features a graphic t-shirt, hoodie, 237 trainer and football.

Off-pitch items including a cap, bobble hat and scarf have also been added, each embellished with a golden tiger print in recognition of the holiday.

The release is part of New Balance’s ‘Only Roma’ campaign for the 2021/22 season in recognition of Roma as a way of life.

The full collection goes on sale 20 December 2021, and will be available to buy at www.newbalance.com/football (Europe) and www.asroma.com (worldwide)

ENDS

About New Balance Football

New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of some of the world’s great football clubs including AS Roma, FC Porto, Athletic Club, LOSC Lille and national football teams Costa Rica and Panama as well as a roster of top flight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football   New Balance Football can be found on Facebook, Twitter, Instagram).

About New Balance

New Balance Athletics, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns and operates four factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe and in 2020 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com

Media Contacts

Released by Audacious PR on behalf of New Balance Football.

For more information or to request images, please contact:

vicky@audaciouspr.co

Raheem Sterling and New Balance release Jamaica  inspired boots

Special edition Furon celebrates Sterling’s heritage

16^th DECEMBER 21 Raheem Sterling and New Balance have collaborated on a limited-edition football boot that celebrates the England international’s Jamaican roots. 

Designed in tribute to Raheem’s love for the island and how it has inspired him throughout his incredible football journey, the Furon v6+ Jamaica edition is a festival of pride.

Additionally, the boot was created to represent the strong connection the England talisman has with his mother and how important her choices and influence were in shaping the world-renowned person and player he is today.

Featured across the boot, is the famous national motto ‘Out of Many, One People’, which is complemented by a vibrant green and gold colour palette. The Numbers ‘1692’ and ‘1994’ have also been added, in recognition of the founding of Jamaica’s modern capital, Kingston and Raheem’s year of birth.

The nation’s flag print is displayed on the custom tongue, alongside a specially designed shipping label, applied in recognition of the many hat trick balls the 3x’s title winner sent to his mother’s home in Jamaica after scoring in matches. 

A special mention on the laces has also been reserved for Kingston and Maverley, where Raheem was born.

Raheem Sterling said “Jamaica is a small island that’s had a massive influence on the world, whether it’s music, football, food or dance Jamaica always represents. I was a young kid when I left, but it’s a big part of my story. For me, it’s a real honour to be able to express that when I’m on the pitch”.

Sterling, who has worked closely with New Balance to create the boots, will wear them in upcoming fixtures.

195 pairs are now exclusively available from select retailers and online at www.newbalance.com/football (US residents) and www.newbalance.co.uk/football (UK residents). 

About New Balance Football

New Balance Football takes an original approach to designing and developing products, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable lineup of some of the world’s great football clubs including AS Roma, FC Porto, Athletic Club, LOSC Lille, and national football teams Costa Rica and Panama as well as a roster of top-flight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football New Balance Football can be found on Facebook, Twitter, Instagram).

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns and operates four factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe and in 2020 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com

Media Contacts

Released by Audacious PR on behalf of New Balance Football.

For more information or to request images, please contact:

Vicky Ndukwe

Email: vicky@audaciouspr.co

Today, global athletic leader New Balance, together with one of professional sports’ most influential agents and the founder of KLUTCH Sports Group, Rich Paul, officially reveal the Rich Paul for New Balance Collection featuring footwear and apparel. Created for anyone who overcame impossible circumstances to chase and achieve their dreams, the Rich Paul for New Balance Collection inspires young people of all ages striving to chart their own path.

The collection, including the new 550 colorway and premium apparel will be available on www.newbalance.com and KLUTCHShop.com starting Friday, December 10^th with suggested retail price ranging from $40 for the graphic tee to $140 for the 550.