LATEST NEWS
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NEW BALANCE STEPS INTO PRIDE WITH 2021 SIGNATURE PROGRAM AND COLLECTION: EVERYBODY’S WELCOME
NEW BALANCE STEPS INTO PRIDE WITH 2021 SIGNATURE PROGRAM AND COLLECTION: EVERYBODY’S WELCOME Boston, MA (June 1, 2021) – Today, global athletic leader New Balance introduced its latest initiatives...
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New Balance Reveals Athletic Club Bilbao 21/22 Home Strip
28th May 2021 New Balance has revealed Athletic Club’s unique home kit for the 21/22 season. A modern take on the iconic racing red and white vertical stripes, the new Los Leones jersey...
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New Balance signs global football star Raheem Sterling
19th MAY 2021 Raheem Sterling, a hero of both club and country has joined forces with New Balance, becoming a new global face of the brand. From the streets of Brent to world class footballer,...
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NEW BALANCE LAUNCHES THE LATEST INSTALLMENT OF ITS ‘WE GOT NOW’ GLOBAL CAMPAIGN
NEW BALANCE LAUNCHES THE LATEST INSTALLMENT OF ITS ‘WE GOT NOW’ GLOBAL CAMPAIGN Featuring top brand athlete and ambassadors, the spot proclaims ‘Impatience is a Virtue’ Boston, MA – May 10, 2021 –...
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NEW BALANCE/BRINE TO BECOME NATIONAL CUP TITLE SPONSOR
CSE and New Balance/Brine agree on multi-year deal. Elkridge, MD – (May 6, 2021) Corrigan Sports Enterprises has inked a multi-year deal with New Balance and Warrior making them title sponsors of...
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New Balance Introduces the MADE Responsibly 998
New Balance Introduces the MADE Responsibly 998: Sustainably crafted style reimagines the limited 998 model with partial surplus materials.
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Due to the continuing impact of the COVID-19 pandemic, New Balance has decided to cancel the 2021 New Balance Nationals Outdoor Championship
Due to the ongoing COVID-19 pandemic, New Balance has decided to cancel the 2021 New Balance Nationals Outdoor Championship. The health and safety of the athletes, families and communities...
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NEW BALANCE HOOPS & KAWHI LEONARD EMBRACE THE OUTDOORS WITH NEW ‘NATURE OF THE GAME’ APPAREL LINE
Inspired by Kawhi’s love of the outdoors, ‘Nature of the Game’ blends fashion and function Boston, MA – April 30, 2021 – Today, global athletic leader New Balance and Team NB Athlete Kawhi Leonard...
ATHLETE & SPORTS NEWS
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Jessica Learmonth
Events: Triathlon From quitting National level swimming to becoming one of the best British triathletes in only 5 years, Jess has a competitive spirit that is ready to challenge the best in the...
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Justyna Swiety-Ersetic
Event: Track & Field - 4x400m Relay Polish 400m athlete. At the 2018 European Championships in Berlin she won an individual gold and anchored the Polish 4x400m team to the win despite the fact...
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Kendall Ellis
Event: Track & Field - 400M Kendall graduated from USC at the top of her sport and one of the best sprinters in the U.S., however it took her some time to find a sponsor. In addition to her fast...
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Malgorzata Holub-Kowalik
Event: Track & Field - 4x400m Relay Polish athlete, sprinter, 2019 Silver Medalist at the World Championships. Malgorzata is also a professional soldier in the Polish Army. Accolades: "2016 &...
CORPORATE NEWS
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NEW BALANCE LAUNCHES THE LATEST INSTALLMENT OF ITS ‘WE GOT NOW’ GLOBAL CAMPAIGN
NEW BALANCE LAUNCHES THE LATEST INSTALLMENT OF ITS ‘WE GOT NOW’ GLOBAL CAMPAIGN Featuring top brand athlete and ambassadors, the spot proclaims ‘Impatience is a Virtue’ Boston, MA – May 10, 2021 –...
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Boston College Athletics Announces 10-Year Agreement with New Balance
MEDIA CONTACT: Jason Baum | j.baum@bc.edu | 201-966-6338 April 13, 2021 BCEagles.com: http://bit.ly/ForBostonFromBoston Boston College Athletics Announces 10-Year Agreement with New Balance...
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New Balance Announces Range of Initiatives in Holistic Commitment to Sustainability
New Balance Announces Range of Initiatives in Holistic Commitment to Sustainability Athletic leader seeks to address broad climate impacts through concrete brand action and strategic alliances...
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New Balance Confirms LOSC LILLE Extension
Tuesday 2nd March 2021, New Balance has today announced an extension to the current sponsorship agreement with Ligue 1 Club, LOSC LILLE. The sponsorship extension will see the brand manufacture...
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