LATEST NEWS
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New Balance Launches its MADE 990 Version Series as a Homage to the Classic Silhouette
New Balance Launches its MADE 990 Version Series as a Homage to the Classic Silhouette The collection will include limited pairs of heritage models of the beloved MADE in USA franchise Boston,...
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NEW BALANCE STEPS INTO PRIDE WITH 2021 SIGNATURE PROGRAM AND COLLECTION: EVERYBODY’S WELCOME
NEW BALANCE STEPS INTO PRIDE WITH 2021 SIGNATURE PROGRAM AND COLLECTION: EVERYBODY’S WELCOME Boston, MA (June 1, 2021) – Today, global athletic leader New Balance introduced its latest initiatives...
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New Balance Reveals Athletic Club Bilbao 21/22 Home Strip
28th May 2021 New Balance has revealed Athletic Club’s unique home kit for the 21/22 season. A modern take on the iconic racing red and white vertical stripes, the new Los Leones jersey...
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New Balance signs global football star Raheem Sterling
19th MAY 2021 Raheem Sterling, a hero of both club and country has joined forces with New Balance, becoming a new global face of the brand. From the streets of Brent to world class footballer,...
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NEW BALANCE LAUNCHES THE LATEST INSTALLMENT OF ITS ‘WE GOT NOW’ GLOBAL CAMPAIGN
NEW BALANCE LAUNCHES THE LATEST INSTALLMENT OF ITS ‘WE GOT NOW’ GLOBAL CAMPAIGN Featuring top brand athlete and ambassadors, the spot proclaims ‘Impatience is a Virtue’ Boston, MA – May 10, 2021 –...
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NEW BALANCE/BRINE TO BECOME NATIONAL CUP TITLE SPONSOR
CSE and New Balance/Brine agree on multi-year deal. Elkridge, MD – (May 6, 2021) Corrigan Sports Enterprises has inked a multi-year deal with New Balance and Warrior making them title sponsors of...
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New Balance Introduces the MADE Responsibly 998
New Balance Introduces the MADE Responsibly 998: Sustainably crafted style reimagines the limited 998 model with partial surplus materials.
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Due to the continuing impact of the COVID-19 pandemic, New Balance has decided to cancel the 2021 New Balance Nationals Outdoor Championship
Due to the ongoing COVID-19 pandemic, New Balance has decided to cancel the 2021 New Balance Nationals Outdoor Championship. The health and safety of the athletes, families and communities...
ATHLETE & SPORTS NEWS
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Alex Yee
Event: Triathlon Alex comes from an exceptionally strong running background having represented Great Britain on the track at World Youth Championships, World Junior Championships, the 2018...
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Coco Gauff
Events: Tennis Since signing with New Balance in 2018 at the age of 14 Coco Gauff has broken many firsts such as being the youngest player ranked in the top 100 by the WTA (currently 23), 2019 was...
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Daniel Rowden
Event: Track & Field - 800m Daniel has been a member of Team NB since 2018 and went to the European Championships making his senior Great Britain debut that same year. In early 2019 he underwent...
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Elle Purrier
Events: 1500m, 5k Growing up on a dairy farm in VT helped shape the worth ethic of Elle Purrier, waking up early to milk cows before school. Since joining Team NB Boston, Elle has been crushing...
CORPORATE NEWS
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NEW BALANCE LAUNCHES THE LATEST INSTALLMENT OF ITS ‘WE GOT NOW’ GLOBAL CAMPAIGN
NEW BALANCE LAUNCHES THE LATEST INSTALLMENT OF ITS ‘WE GOT NOW’ GLOBAL CAMPAIGN Featuring top brand athlete and ambassadors, the spot proclaims ‘Impatience is a Virtue’ Boston, MA – May 10, 2021 –...
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Boston College Athletics Announces 10-Year Agreement with New Balance
MEDIA CONTACT: Jason Baum | j.baum@bc.edu | 201-966-6338 April 13, 2021 BCEagles.com: http://bit.ly/ForBostonFromBoston Boston College Athletics Announces 10-Year Agreement with New Balance...
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New Balance Announces Range of Initiatives in Holistic Commitment to Sustainability
New Balance Announces Range of Initiatives in Holistic Commitment to Sustainability Athletic leader seeks to address broad climate impacts through concrete brand action and strategic alliances...
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New Balance Confirms LOSC LILLE Extension
Tuesday 2nd March 2021, New Balance has today announced an extension to the current sponsorship agreement with Ligue 1 Club, LOSC LILLE. The sponsorship extension will see the brand manufacture...
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