LATEST NEWS
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NEW BALANCE WELCOMES MLB SUPERSTAR SHOHEI OHTANI TO THE FAMILY
New Balance and Shohei come together to change the game and break barriers Boston, MA – January 31, 2023 - Today, Two-Time MLB All-Star and 2021 American League MVP, Shohei Ohtani joins the New...
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NEW BALANCE REVEALS THE ALL NEW FRESH FOAM BB IN PARIS
The new model sits under the award-winning Fresh Foam platform Boston, MA – January 19, 2023 – Today, New Balance will unveil the Fresh Foam BB worn by Chicago Bulls Guard Zach LaVine when he...
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NEW BALANCE SIGNS RISING US STAR MICHELLE COOPER
JANUARY 13, 2023 – New Balance Football has announced 2022 MAC Hermann Trophy winner and 2022 ACC Offensive Player of the Year Michelle Cooper officially joins the brands roster. As one of the top...
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NEW BALANCE SIGNS RISING NBA GUARD TYRESE MAXEY
Boston, MA – January 11, 2023 - Today, Philadelphia 76ers guard and NBA rising star Tyrese Maxey officially joins New Balance. Tyrese’s approach to the game, passion, and leadership both on and...
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NEW BALANCE AND STONE ISLAND COLLABORATE FOR FIRST EVER FOOTBALL COLLECTION
November 17, 2022 – New Balance and Stone Island have revealed their latest collaboration as the two brands reunite to announce their first ever special edition football collection. The new...
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NEW BALANCE AND MOWALOLA UNVEIL FIRST COLLABORATION WITH THE LAUNCH OF THE MOWALOLA 9060
BOSTON, MA - November 14, 2022 - New Balance and Mowalola are proud to introduce their first collaboration with the launch of the Mowalola 9060. Initially debuting on the runway for Mowalola’s...
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NEW BALANCE LAUNCHES THE MADE IN USA 990v6 WITH “RUNNERS AREN’T NORMAL” CAMPAIGN
BOSTON, MA - October 28, 2022 New Balance is excited to announce the launch of the Made in USA 990v6, kicking off with the debut of the brand’s reimagined “Runners Aren’t Normal” campaign. With...
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New Balance and Aries Reveal AS Roma Collaboration
4th November 2022 New Balance and British luxury streetwear brand, Aries have teamed up on a unique collaboration for Italian football giants: AS Roma. The centrepiece of the collaboration are...
ATHLETE & SPORTS NEWS
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NEW BALANCE WELCOMES MLB SUPERSTAR SHOHEI OHTANI TO THE FAMILY
New Balance and Shohei come together to change the game and break barriers Boston, MA – January 31, 2023 - Today, Two-Time MLB All-Star and 2021 American League MVP, Shohei Ohtani joins the New...
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NEW BALANCE REVEALS THE ALL NEW FRESH FOAM BB IN PARIS
The new model sits under the award-winning Fresh Foam platform Boston, MA – January 19, 2023 – Today, New Balance will unveil the Fresh Foam BB worn by Chicago Bulls Guard Zach LaVine when he...
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NEW BALANCE SIGNS RISING US STAR MICHELLE COOPER
JANUARY 13, 2023 – New Balance Football has announced 2022 MAC Hermann Trophy winner and 2022 ACC Offensive Player of the Year Michelle Cooper officially joins the brands roster. As one of the top...
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New Balance Reveals Dizzy Heights Pack
13TH JANUARY 2023 – New Balance has launched the latest iteration of its next generation Furon v7 and Tekela v4 boots, the Dizzy Heights pack. Designed for players with aims to reach the very top...
CORPORATE NEWS
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New Balance Joins Regenerative Agriculture Movement with Land to Market
Boston, MA (April 28, 2022) – New Balance today announced its membership in Land to Market, an outcomes-based verified sourcing solution for raw materials coming from verified regenerative land....
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New Balance Opens Doors to a World-Class Multi-Sport Facility, The TRACK at New Balance
Bridging the gap between sports & culture, the new facility includes an indoor track, sophisticated Sports Research Lab, spacious warming areas, as well as a music venue and a beer hall BOSTON,...
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New Balance Expands Its Commitment to U.S. Manufacturing with the Opening of its NB Methuen Factory
Methuen, MA – March 28, 2022 – Boston-based global athletic leader New Balance announced today that it has opened a new athletic footwear factory in Methuen, MA. The 80,000-square-foot facility,...
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New Balance Pledges $1 Million to Ukraine Humanitarian Relief
March 4, 2022 - “During the past week we have witnessed the unimaginable in Ukraine. As a values-led company that cares deeply about the global communities in which we operate, New Balance is...
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