New Balances Officially Unveils the TWO WXY V2 ‘Neon Lights’ New Balances Officially Unveils the TWO WXY V2 ‘Neon Lights’

New Balances Officially Unveils the TWO WXY V2 ‘Neon Lights’

The Second Iteration of the New Balance Basketball Shoe Comes Packed with Tech for Ultimate On-Court Performance

Boston, MA - May 23, 2022 - Today, Global athletic leader New Balance, officially announced the release of the TWO WXY V2, the second iteration of the highly technical basketball shoe. The TWO WXY V2 comes packed with new technology to enhance performance on both ends of the court.

Worn on-court this season by versatile NBA All-Stars Zach LaVine and Dejounte Murray as well as Aaron Nesmith and Darius Bazley, the TWO WXY V2 is hyper-engineered for the positionless player.

The upper of the TWO WXY V2 features the new Fitweave Light, a lightweight woven textile that provides an adaptive stretch and support where players need it. Sitting on a FuelCell Foam midsole for the ultimate in underfoot responsiveness – technology seen across New Balance performance models – and proprietary Abzorb DRS (Dynamic Response System) for improved cushioning, the TWO WXY V2 delivers responsive court feel, and impact protection for explosive movement.

“We’re really excited about the innovative technology packed into this performance basketball shoe,” says Trent Casper, GM of New Balance Basketball and Lifestyle Concepts. “Our goal was to build off of the TWO WXY we know and love and create a new, dynamic performance-driven shoe, under the FuelCell platform, that provides our athletes with the tools to perform at the highest level.”

The TWO WXY V2 will be available on May 27, 2022. For more details and to purchase, visit www.newbalance.com.

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe, and in 2021 reported worldwide sales of $4.4 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.

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NEW BALANCE SIGNS RISING MARATHONER RENJIA JIA’E NEW BALANCE SIGNS RISING MARATHONER RENJIA JIA’E

NEW BALANCE SIGNS RISING MARATHONER RENJIA JIA’E

Shanghai, China – April 28, 2022 –Rising marathon star Renjia JIA’E today joins the Team New Balance family as the brand’s Running Ambassador. JIA’E’s journey with running fits perfectly with New Balance’s fearlessly independent brand ethos. As the newest member of Team New Balance in China, JIA’E not only opens the door to a new chapter of his running career on a global stage, but also takes on the vision to inspire and embolden all runners in China.

JIA’E has been fascinated by running since childhood. The experience of herding sheep alone in the high-altitude mountains of his hometown in Qinghai had planted the seeds for his love for running. After graduating from university, JIA’E devoted himself to running and turned his passion into a life-long career. He made a huge splash in 2018, becoming the first Chinese runner to win the 55-kilometer OCC race at the Ultra Trail of Mont Blanc (UTMB). In 2020, at the age of 26, JIA’E won the Shanghai Marathon and Guangzhou Marathon. Running independently, JIA’E has been setting new standards and elevating the sport on his own terms.

“Being on the global stage at UTMB gave me the confidence to go further, believe in myself. I’m now honored and excited to tap into that inner strength as a member of Team New Balance.” says JIA’E.

Since 1906, New Balance has had running in its DNA and continues to serve runners as a “Fit Expert” – providing multiple shoe widths, innovative technology FuelCell and Fresh Foam to fit the runners’ ambition of better performance, as well as head-to-toe apparel designs to fit everyone’s style and functional preferences.

Teaming up with JIA’E will allow New Balance to continuously bring positive change to communities in China, especially after the Covid-19 pandemic, where more consumers are seeking mental and physical health through sports.

“JIA’E is an icon among China’s running community. We are thrilled to welcome him to the Team New Balance family and together empower runners in China in their pursuit of excellence in sports,” says Arthur Ang, Head of China and Vice President at New Balance.

New Balance works with a range of strong, authentic brand ambassadors that have been pushing boundaries while pursuing their dreams. JIA’E joins New Balance’s growing roster of ambassadors and athletes including, Sydney McLaughlin, Elle Purrier, Coco Gauff, Kawhi Leonard, Zach LaVine, Raheem Sterling, Sadio Mane, Jaden Smith, Storm Reid, Jack Harlow and more.

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ABOUT NEW BALANCE

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion. To learn more about New Balance, please visit www.newbalance.com.

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