The upcoming spots feature Shohei Ohtani, Coco Gauff, Sydney McLaughlin-Levrone and other brand ambassadors and athletes

BOSTON, MA and Tokyo, Japan March 3, 2023 – Today, New Balance unveiled the latest installment of its global ‘We Got Now’ campaign. The 15-second spot features two-time MLB All-Star and 2021 American League MVP Shohei Ohtani, the newest member of the New Balance family, appearing for the first time in New Balance's global brand campaign.

The video is the first in a series of campaign spots that will launch over the course of 2023 and feature New Balance athletes and ambassadors including Coco Gauff, Sydney McLaughlin-Levrone, IU, and more. The 2023 spots showcase the effortless confidence that comes from those bold enough to embrace the present and the possibility of ‘the now’, particularly in the more intimate moments - not just on the world’s biggest stages.

“‘We Got Now’ celebrates the spirit of the present moment, something that I feel passionate about in my career and in my life,” says Shohei. “When we are living in a world that’s future-focused and increasingly uncertain, now is everything.”

This latest installment of the ‘We Got Now’ campaign will launch in Japan in concert with the World Baseball Classic and around the opening of Major League Baseball in North America. The campaign was concepted and produced with VMLY&R, a global full-service marketing agency based in New York City, and will also include global out of home installments and social media content.

‘We Got Now’ will live on NewBalance.com and on New Balance’s social media channels, as well as media placements throughout 2023. Past campaign spots have featured Kawhi Leonard, Sadio Mane, Raheem Sterling and Bukayo Saka. To learn more about the latest We Got Now campaign, visit New Balance on YouTube.

About New Balance

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs 8,000 associates around the globe, and in 2022 reported worldwide sales of $5.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.

Boston, MA – February 3, 2023 – Today, New Balance and two-time NBA champion, five-time NBA All-Star and three-time All-NBA First Team player, Kawhi Leonard announced the release of the latest KAWHI signature shoe: The KAWHI III. Kawhi debuted the KAWHI III Alpha Predator colorway on Thursday, February 2^nd when the Los Angeles Clippers took on the Milwaukee Bucks.

The KAWHI III Alpha Predator will be available at www.NewBalance.com starting February 10^th with the suggested retail price of $160. Additional colorways will be launching throughout the season that tap into the mind of Kawhi such as Recharged Chakra, Multi-Dimensional, Sacred Geometry and even one that pull from New Balance’s iconic color.

Made for athletes at the peak of their power, a trio of insights from Kawhi guided New Balance designers in the development of The KAWHI III: responsive, explosive, and lightweight. The KAWHI III was built to bring the creativity of Kawhi to life. Kawhi’s incomparable two-way game informed the shoe’s streamlined look, lightweight upper, and full-length FuelCell cushioning. The debut colorway, Alpha Predator, takes inspiration from Kawhi’s dominance on the court similar to the apex predator who sits at the top of the food chain allowing him to the attack without fear of anyone getting in his way.

“Working with the New Balance design team is always exciting,” said New Balance Athlete Kawhi Leonard. “The KAWHI III brings new technology that allows me to take my game to the next level, and that’s super important to me and I am excited for other players to be able to experience it.”   

The KAWHI continues to use the benefits of a full-length FuelCell cushioning system combined with Energy Arc, that pairs a sport-specific carbon fiber plate geometry with strategic midsole voids, designed to increase stored energy to deliver a higher amount of total energy return. This technology was developed by the New Balance design team with the brand’s state-of-the-art Sports Research Lab and has been seen across the award winning FuelCell Super Comp Trainer and Coco Gauff’s signature, the CocoCG1. This represents the first time Energy Arc technology will appear in basketball.

A minimalist upper design features a lightweight textile and rich synthetic material construction, featuring a seamless half-bootie that connects directly to the tongue. The seamless method is also utilized at the heel with a molded adapt component that provides a more locked in and stable fit.   

“Performance-led innovation and quality are in our DNA, and our basketball shoes are no exception,” said Trent Casper New Balance General Manager for Performance Basketball. “We worked closely with Kawhi to develop a shoe that helps enhance performance on the court and take his, and other basketball athlete’s game to the next level.”  

For more information, please visit www.newbalance.com/basketball.

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe, and in 2021 reported worldwide sales of $4.4 billion. To learn more about New Balance, please visit http://www.newbalance.com/and for the latest press information please visit http://newbalance.newsmarket.com/.

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New Balance and Shohei come together to change the game and break barriers

Boston, MA – January 31, 2023 - Today, Two-Time MLB All-Star and 2021 American League MVP, Shohei Ohtani joins the New Balance family as part of a long-term deal. As one of the few two-way players to ever play the game, and only player to ever be named All-MLB First Team as a pitcher and a hitter (DH), Shohei and New Balance will build a relationship that celebrates breaking barriers and inspires the next generation of athletes around the world.

“As I continue my journey in baseball I am excited to join the New Balance family,” says Shohei. “New Balance is a global brand that is known for having incredible product innovation but also for being an authentic brand who allows their athletes to be themselves. I am excited to join with them to change the game.”

As the first athlete in the history of baseball to be named as a starting pitcher and leadoff hitter in the MLB All-Star game, Shohei is no stranger to doing things his way since the very beginning. Shohei was a powerhouse high school athlete and chose to stay in Japan for his first years as a professional, gaining several accolades, including five NPB All-Star selections and was crowned Japan Series Champion in 2016. Shohei signed an MLB contract in 2018, immediately making an impact and earning the American League Rookie of the Year Award. Entering his sixth year in the league, Shohei is often referred to as super-human and someone who is held in high regard for his dominance on the field but also for his gracious demeanor off the field.

“Shohei is a once-in-a-generation athlete who fits with our larger roster of athletes in their approach to their respective sports,'' says Neil Brooks, Head of Baseball Sports Marketing. “Shohei is never satisfied and is constantly pushing himself and his team to be better while letting his on-field performance speak for itself. We look forward to building the relationship and helping Shohei achieve his dreams and in the process truly change the game as we know it.”

New Balance will work with Shohei on a variety of campaigns across the brand, the first will be a special, limited-edition 574 Cleat, a new take on one of the brand’s classic models. This will represent the first time the iconic 574 model will appear on the field, bringing the culture of the ballpark and the fashion forward style together. The 574 Cleat matches up in pattern and aesthetic to the 574, however the cleat version includes changes to the interior that ensure this cleat is fit for the field and has all the fit, support and performance elements. The 574 Cleat will launch in February at www.newbalance.com with the suggested retail price starting at $120.

Shohei joins a stellar roster of athletes who are leaders in their respective sports such as Kawhi Leonard, Sydney McLaughlin, Coco Gauff, Raheem Sterling, Sadio Mane and more. The common thread throughout the New Balance roster of athletes is their ability push through physical limits and ensure a lasting impact within the world of sports but also in the communities in which they are a part.

About New Balance

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance MADE U.S. footwear contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance’s U.S. sales. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe, and in 2021 reported worldwide sales of $4.4 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.

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Boston, MA – January 19, 2023 – Today, New Balance will unveil the Fresh Foam BB worn by Chicago Bulls Guard Zach LaVine when he takes the court against the Detroit Pistons in Paris. The Fresh Foam BB is the newest addition to the brands basketball portfolio and its midsole features the award-winning Fresh Foam technology.

The Fresh Foam BB limited edition ‘Paris’ colorway will be available exclusively at www.NewBalance.com starting January 20^th with the suggested retail price of $130. The second and global launch colorway, called ‘Virtual’ will be available at www.NewBalance.com and select retailers starting February 3^rd with additional colorways that will launch throughout the season. 

“I have been working with the New Balance design team on this launch since I first joined the brand, so I am really excited to be able to talk about it and wear it on court,” says New Balance Athlete and Two-Time NBA All Star Zach LaVine. “The feel of this shoe is incredible. The combination of the soft ride with the right mix of stability allows me to focus on my game while my feet stay fresh.”

New Balance designers used the latest advancements in data-to-design to deliver precisely tuned cushioning underfoot, ideal for players who want to effortlessly play both ends of the court. Fresh Foam delivers a cushioned ride and the TPU cage on the lateral side adds stability to allow for sharp cuts on the court. A seamless lightweight one-piece FitWeave upper provides 360 degrees of support and comfort.

“With the addition of the new Fresh Foam BB to our hoops line, we now offer innovative comfort and performance for every style of play,” says Trent Casper New Balance General Manager for Performance Basketball. “The Fresh Foam BB gives players optimal cushioning with a smooth heal to toe transition. We continue to design for the position less player and the Fresh Foam BB gives athletes another on-court option that will help keep their feet fresh in the fourth.”

The limited-edition Fresh Foam BB ‘Paris’ is inspired by the charming, colorful aesthetics found in the architecture of the Rue Cremieux featuring bold, bright colors found on the popular street. The Fresh Foam BB ‘Virtual’ draws its inspiration from the digital extension of the game and the love players have both on the physical court and the digital one, bringing pops of blue, red and yellow.

For more information please visit www.newbalance.com/basketball.

About New Balance

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance MADE U.S. footwear contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance’s U.S. sales. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe, and in 2021 reported worldwide sales of $4.4 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.

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