Boston, MA – May 27, 2025 – New Balance has today revealed the striking new LOSC Lille Home kit ahead of the 2025/26 season.
Unmistakably Lille, the kit arrives in the club’s iconic Team Red, proudly showcasing an all-over geometric print that delivers a modern, expressive look. The geometric pattern takes direct inspiration from the pentagon shape found in the LOSC crest—an element itself inspired by the Citadel of Lille—bringing a strong sense of identity and continuity to the design.
With confident energy and bold visual impact, the new design embodies the mantra ‘Fiers Forts Féroces’ (Proud Strong Fierce) – three words that capture the unwavering spirit of Les Dogues and their fans.
This 25/25 Home kit design also features a stylised fleur-de-lis graphic and accompanying text applied to the back neck of the jersey, paying tribute to Lille’s heritage and deep cultural connection to the city.
The shirt is complimented by classic navy shorts and socks, subtly accented with bands of red and white – a refined nod to the club’s traditional colour palette.
New Balance has once again integrated cutting-edge performance technology across all 25/26 kits. Developed using NB Dry technology, the shirt features advanced moisture-wicking fabrics designed to help keep players cool and dry, both on and off the pitch. Precision detailing, including dimensional heat transfers and breathable side panels, ensures the highest standard in fit and comfort.
“LOSC Lille has always stood for passion, resilience and identity and this season’s Home kit embodies those values with a fearless new design. We’re proud to continue our partnership with the club and support them with a kit that blends performance innovation with expressive style,” says Kenny McCallum, Senior Director New Balance Football Product.
The New Balance LOSC Lille 2025/26 Home Kit will be available to purchase tomorrow on 28th of May from www.newbalance.com and at selected LOSC stores and retailers in France.
About New Balance Football
New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable lineup of some of the world’s great football clubs including FC Porto, LOSC Lille and Atalanta BC, as well as a roster of topflight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football. New Balance Football can be found on Facebook, Twitter, Instagram.
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 10,000 associates around the globe, and in 2024 reported worldwide sales of $7.8 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.
Media Contacts
UK: nick.richardson@ketchum.com
USA: Mary.Lawton@newbalance.com
FRANCE: claire.boulanger@newbalance.com
LOSC Lille: nicolas.parent@losc.fr
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