New Balance Reveals Celtic FC 2015/16 Home Kit
First New Balance designed kit reflects the heritage and dominance of Celtic Park
[MONDAY 4 MAY, 2015] Today New Balance officially reveals the new 2015/16 Celtic FC home kit.
For over 100 years, the iconic green and white-hooped kit has been a symbol of passion and pride for the faithful supporters of Celtic FC. In the newly designed home kit, New Balance is maintaining the club’s illustrious traditions, while incorporating a modern twist. The kit is presented as part of a New Balance ‘Live For Celtic’ campaign, highlighting the passion all those associated with the Club have for it.
In keeping with the team’s tradition and identity, solid green hoops circle the bright white shirt, which are framed by finer hoop detailing to give the design additional depth. The clean sharp look is complimented by an integrated V-insert collar. Celtic’s rich heritage is also celebrated with the inclusion of club message “A Club like no other” to the inner back neck and an external Celtic cross sign off. The kit is completed with crisp white shorts and white socks with green hoops.
Celtic FC’s captain Scott Brown said, “All the players were excited to hear New Balance would be making next season’s kits and the designs were popular from the moment we saw them. We can’t wait to wear them on the pitch.”
The kit incorporates NB Dry, technology that helps keep the body cool and dry whilst being active. The moisture wicking fabric releases moisture away from the body, making it fast-drying and it is anatomically fitted to form around the player’s body shape for ease of movement. NB Flex technology, fiber construction that provides enhanced stretch for a less restrictive garment, is incorporated into the goalkeeper kit to help with motion and fit.
Celtic Chief Executive Peter Lawwell commented: “The kit looks and feels modern; yet the traditions that bind this club and its supporters have been completely respected. We are delighted to enter this great new partnership with New Balance and we are confident our new kit will be a winner both on the pitch and with our fans.”
Richard Wright, General Manager of New Balance Football, said, “New Balance has big ambitions and we can learn a lot from one of Europe’s most prolific and successful clubs. Being able to design the home kit for Celtic FC and to include New Balance features NB Dry and NB Flex into the design; we know we have given the team all the tools they need to remain successful for years to come”.
The New Balance 2015/16 Celtic FC Home Kit is available to pre-order now at www.newbalance.com/football (US residents) and www.newbalance.co.uk/football (UK residents).
About New Balance Football
In 2015, New Balance is bringing its expertise, passion, and innovation to the world’s greatest game, football. New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of the some of the world’s great football clubs including Liverpool FC, Celtic FC, FC Porto, Sevilla FC, Stoke City and national football teams, Costa Rica and Panama as well a roster of top flight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football. New Balance Football can be found on Facebook, Twitter, Instagram and YouTube.
About New Balance:
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 5,000 associates around the globe, and in 2014 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit www.newbalance.com
Mary LawtonGlobal PR ManagerUnited Statesmary.firstname.lastname@example.org