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New Balance Foundation and New Balance Athletics Donate $1 Million to Support Red Cross Disaster Relief

Release Date: 31 Aug 2017


Washington, DC – August 31, 2017 — In response to the devastation caused by Hurricane Harvey, New Balance Foundation and New Balance Athletics are increasing their annual contribution to the American Red Cross to $1 million through the American Red Cross Annual Disaster Giving Program (ADGP). The donation will help people affected by Hurricane Harvey as well as support disaster relief efforts throughout the year.
“New Balance is fortunate that all of our Texas retail associates have reported in safely and that we are in a position to help those affected by catastrophic events like Hurricane Harvey through the important work of the American Red Cross,” says Anne Davis, managing trustee, New Balance Foundation.
The company is also developing a product donation plan for those affected by Hurricane Harvey and will match all employee donations to benefit American Red Cross Disaster Relief as part of the New Balance Corporate Match Program.
“The Red Cross works around the clock in extremely challenging conditions to respond to disasters like Hurricane Harvey,” said Gail McGovern, president and CEO at the American Red Cross. “We couldn’t do it without the generosity of our amazing donors – like New Balance Foundation. With their support the Red Cross can enable communities to prepare for the unexpected, and when disaster strikes to respond with shelter, food and the necessary supplies to ensure people are cared for, and to help during the recovery process. We are extremely grateful for their support.”
Each year, the Red Cross responds to nearly 64,000 disasters down the street and across the country including home fires, hurricanes, floods, earthquakes, tornadoes and wildfires. Donations from ADGP members like New Balance Foundation enable the Red Cross to prepare communities for disasters big and small, respond whenever and wherever disasters occur and help families during the recovery process.  Through their $250K annual donation, New Balance Foundation has been an ADGP member since 2011.
Individuals can help people affected by disasters like Hurricane Harvey and countless other crises by making a gift to American Red Cross Disaster Relief. Donations to Disaster Relief enable the Red Cross to prepare for, respond to and help people recover from disasters big and small. Visit, call 1-800-REDCROSS or text the word REDCROSS to 90999 to make a $10 donation.
About The New Balance Foundation
Since its inception in 1981, The New Balance Foundation has been committed to supporting causes that will make a long-lasting and sustainable change in the world. Since 2001, the Foundation’s focus has been on preventing childhood obesity.  For more information, please visit
About New Balance Athletics
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2016 reported worldwide sales of $3.8 billion. To learn more about New Balance, please visit and for the latest press information please visit
About the American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or, or visit us on Twitter at @RedCross.


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