STONE ISLAND | NEW BALANCE: A COLLABORATION BETWEEN TWO CULTURES OF INNOVATORS
STONE ISLAND | NEW BALANCE
A COLLABORATION BETWEEN TWO CULTURES OF INNOVATORS
March 18, 2021 – Today, global athletic leader New Balance and Stone Island announce that are joining forces to kick off a long term relationship. Collaborative product releases will be available later this year.
Known as cultural drivers, both brands share similar values of research and functionality in their respective areas of expertise, and take an analytical approach to innovative data-driven design. Initial talks were based on the common vision of developing a footwear collaboration that will roll out in several different waves over the next few years. By transcending current trends, New Balance and Stone Island will together bring their shared values to life in new and creative ways.
“Our collaboration with Stone Island is not only rooted in performance innovation, but elevating our mutual values of premium craftsmanship and superior product quality,” said Chris Davis, Chief Marketing Officer at New Balance. “Both New Balance and Stone Island are independently minded brands with strong aptitudes for calculated risk taking. We both pride ourselves on having our fingers on the pulse of culture, elevating our rich heritage and creating authentic brand experiences for our global consumers. We look forward to pushing the boundaries and experimenting with design.”
Each brand has strong family roots and a robust heritage, and will open their respective doors to deeper research and experimentation with the aim of collaborating on exciting product innovations.
“There are only a limited number of brands that can be referred as iconic,“ said Carlo Rivetti, President and Creative Director at Stone Island. “They are so because of the consistency throughout their history, their strong vision and endless passion put into product making, always with the aim of serving the end users. With no concession to complacency. Stone Island and New Balance have shown that they are of this breed. To exchange concepts and ideas by opening doors to each other’s R&D teams, with the aim to create great sound product, is exciting and the greatest message we can jointly convey to our audiences.”
While this collaboration highlights the ways in which New Balance and Stone Island innovate, it is exemplary of a larger story from the brands that continue to tap creative partners with a unique approach.
About New Balance
New Balance Athletics, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns and operates four factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe and in 2020 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
About Stone Island
A culture of research, experimentation, function and use are the matrixes that have always defined Stone Island: the man sportswear brand established in 1982, designed to become a symbol of extreme research on fibres and textiles, applied to an innovative design. Season after season, it is through the study of form and the “manipulation” of the matter that Stone Island, under the Creative Direction of Carlo Rivetti, has found its own language with the aim of establishing new boundaries in the world of garment making. Visit https://www.stoneisland.com/newbalance
Jennifer KeddyGlobal PR ManagerUnited StatesJennifer.Keddy@newbalance.com-