BOSTON, MA – Global athletic leader New Balance with multi-platform media company Betches launch a digital campaign encouraging millennials to exercise their right to vote. #RUNTOTHEPOLLS combines Betches’ authentic “tell it how it is” voice with New Balance’s Fearlessly Independent ethos through custom social memes, content and a double-decker bus activation transporting voters to polls on Election Day.
Betches Media is a multi-platform media destination for female millennials to experience the thoughts that run through their heads but are too afraid or uncomfortable to say out loud. Over the past seven years, Betches has evolved into a robust media company, including the expansion of The SUP, Betches’ news and politics vertical that includes a daily newsletter, podcast and more.
“At New Balance, we encourage and celebrate freedom of expression of all kinds! Through our collaboration with Betches, we’re excited to inspire and move young voters to #RUNTOTHEPOLLS and declare their voice and independence through their vote,” said Allie Tsavdarides, New Balance Director of Global Marketing.
On Tuesday, November 6th during Election Day, a double-decker bus is scheduled to pick-up young New York residents at frequented locations to drop-off at polling sites around Manhattan. Voters are encouraged to enjoy the bus’s “say out loud” atmosphere curated by New Balance and Betches including sign-making and music.
“In today’s political climate, exercising your right to vote has never been more important, especially within the millennial age group.” said Samantha Fishbein, Betches Media co-founder and COO. “We’re thrilled to partner with New Balance to get millennials voting, and we are equally as excited to celebrate young voters who are making a difference one vote at a time.”
For more information, follow @NBwomen and @Betches_Sup and visit https://betches.com/runtothepolls/ for the double-decker bus schedule. Join the conversation by using #RUNTOTHEPOLLS.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2017 reported worldwide sales of $4 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
About Betches Media
Betches is a multi-platform media company for millennial women to experience comedy and empowerment in an honest environment. Founded in 2011 by Cornell University alumni Aleen Kuperman, Samantha Fishbein and Jordana Abraham, the company was launched as a blog with the core column “The Betch List.” Betches has since expanded to become a robust, digital destination that boasts a strong social media presence through their cult Instagram, @Betches, with more than 6.3M followers, a growing podcast platform with more than 7 podcasts produced under their umbrella (including U Up?, Diet Starts Tomorrow and Comments by Celebs), two New York Times bestselling books “I Had a Nice Time And Other Lies...: How to find love & sh*t like that” and “Nice Is Just a Place in France: How to Win at Basically Everything” and a third just released titled “When’s Happy Hour? Work Hard So You Can Hardly Work,” an e-commerce platform Shop Betches and vast editorial and video content covering pop culture, political, dating, health & wellness and news-centric topics. Visit www.betches.com to learn more.