NEW BALANCE CELEBRATES GLOBAL RUNNING DAY
BOSTON, MA MAY 23, 2016 – Global athletic leader New Balance is proud to announce plans to celebrate Global Running Day, an evolution of National Running Day. As proud members of the international running community, New Balance is inspired by runners every day and on Wednesday, June 1st the brand will kick off a companywide celebration through associate led runs, social engagements and elite athlete participation.
New Balance global locations will participate through activating associate led runs that involve twenty-three locations ranging from its U.S. locations, UK, China, Australia, South Africa and Vietnam. Participants are encouraged to support the global movement by joining the group runs or running on their own and submitting photo’s or videos sharing what motivates them to run. An estimated 1,100 associates will participate in this exciting event reinforcing the company’s commitment to help associates stay healthy and lead active lives.
Fans of New Balance are also encouraged to join in and support the global movement by posting their runs on Twitter and Instagram, tagging @nbrunning and using the hashtag #seemyrun and #globalrunningday. New Balance social channels will be sharing their favorite posts throughout the day. In addition @nbgivesback social handle will be motivating kids to run, play and stay active through the New Balance Sparkstart program which helps to ignite the spark for movement in young people. Playworks is asking all coaches to opt in to having kids participate in Global Running Day by running at last one lap on June 1st during their recess time. Finally, Team New Balance elite athletes and runners will be posting on social media and further encouraging people to celebrate the sport of running by participating in their own runs and walks.
New Balance is proud to continue to celebrate the universal spirit of the running community and hopes to inspire people around the world to explore and enjoy the many running locations in their areas as well as virtually travel with members of Team New Balance as they train for summer running events.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 5,000 associates around the globe, and in 2015 reported worldwide sales of $3.72 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
Caitlin WholeyGlobal PR CoordinatorUnited Statescaitlin.firstname.lastname@example.org