• 04-FEB-2015

New Balance Football Aims To Shape A Successful Future With The Stoke City Potters

Stoke City FC

New Balance lines up Stoke City FC as part of the New Balance family

[WEDNESDAY 4 FEBRUARY, 2015] New Balance and Stoke City today announced that the Staffordshire club is to be kitted out by the global sports brand from the start of 2015/16 season. The deal will see the Potters – the oldest club in the Premier League - further enhance New Balance’s expansion into football, cementing an impactful presence in the Premier League for the brand. New Balance will bring its considerable technical expertise when designing and developing the club’s kit and training apparel.

Stoke City Chief Executive Tony Scholes said: “Working with a brand with the global appeal of New Balance offers the club a chance to widen our fan base internationally, which is a very exciting prospect for us. New Balance is a family run business and that personal touch will be something that will resonate heavily with Stoke City fans.  We are delighted to be a part of New Balance’s journey into football and playing our part in contributing to its success.”

Richard Wright, General Manager of New Balance Football, said “Stoke City is one of the oldest professional football teams in the world, and this history is part of everything the club does. Its fans are incredibly passionate and proud of the club’s traditions. We’re looking forward to working closely with Stoke City and providing them and their fans with a range of innovative and high-performance kits that a club of their stature deserves.”


About New Balance Football

In 2015, New Balance is bringing its expertise, passion, and innovation to the world’s greatest game, football.  New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of the some of the world’s great football clubs including Liverpool FC, FC Porto, Sevilla FC and Stoke City and as well a roster of top flight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football.  New Balance Football can be found on Facebook, Twitter, Instagram and YouTube.

About New Balance:

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion. To learn more about New Balance, please visit www.newbalance.com