• 28-JUN-2019


Creatively-Driven PR Agency to Help Iconic Performance Athletic and Lifestyle Brand Shape Its Global Brand Communications
BOSTON, MA June 28, 2019 - New Balance, a global leader in athletic performance footwear, apparel and lifestyle streetwear, has selected MullenLowe PR, a creatively-driven global PR agency, as its new PR agency of record following a competitive review of agencies. MullenLowe, a two-time winner of Creative PR Agency of the Year honors from the Holmes Report, was selected for its prowess in working with purpose-driven brands to develop public relations programming that captures an unfair share of attention and drives high-impact marketplace performance. The MullenLowe PR team for New Balance is hubbed between the agency’s New York and Boston offices with additional support from across MullenLowe Group’s 65-market global network.
“As we continue to optimize earned media as the centerpiece of our global marketing strategies, we are thrilled to welcome MullenLowe to our PR team to help us shape our consumer storytelling and engagement opportunities.” said Romina Bongiovanni, Head of Global Communications at New Balance. “The agency’s global sensitivities and creative approach have motivated the selection, among other things, and we’re eager to see the energy they’ll bring to our brand, Fearless Independent ethos, as well as upcoming product launches, sports partnerships and innovations.”
“New Balance is a quintessentially authentic challenger brand with strong values and a history of demonstrating independence and courage,” said Sheila Leyne, Managing Partner of MullenLowe PR. “It’s really an honor to represent a brand with such a clear sense of purpose and a commitment to support those who defy convention and carve their own paths.”
New Balance and MullenLowe PR have started working together effective immediately with plans underway for new product introductions, sponsored athlete programs and special event activations. MullenLowe PR will support New Balance across a multitude of product categories, including running, basketball, baseball, tennis, lifestyle and more.
The relationship with MullenLowe PR builds upon an existing one which New Balance has with MullenLowe Mediahub, a sibling agency which has been responsible for media planning and buying for New Balance since 2018.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2018 reported worldwide sales of $4.1 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
About MullenLowe PR
MullenLowe PR is the U.S. public relations arm of MullenLowe Group. We operate in a hyperbundled fashion with other disciplines and as a stand-alone public relations group serving a range of clients from JetBlue and New Balance to Feld Entertainment, Century 21, Naked Juice and Tropicana. Fueled by the creative horsepower of MullenLowe, we offer a disruptive approach to consumer and digital brand PR with a unique blend of creative and content services that help clients break through culture. MullenLowe PR also offers a broad range of corporate communications, digital, influencer marketing, issues and CSR/brand mission services to clients across its U.S. network. In 2017, we were named both Global Creative PR Agency of the Year and US Creative PR Agency of the Year by The Holmes Report.
For more information, you can visit us at https://us.mullenlowepr.com/