NEW BALANCE AND KAWHI LEONARD UNVEIL ‘THE KAWHI III’
Boston, MA – February 3, 2023 – Today, New Balance and two-time NBA champion, five-time NBA All-Star and three-time All-NBA First Team player, Kawhi Leonard announced the release of the latest KAWHI signature shoe: The KAWHI III. Kawhi debuted the KAWHI III Alpha Predator colorway on Thursday, February 2nd when the Los Angeles Clippers took on the Milwaukee Bucks.
The KAWHI III Alpha Predator will be available at www.NewBalance.com starting February 10th with the suggested retail price of $160. Additional colorways will be launching throughout the season that tap into the mind of Kawhi such as Recharged Chakra, Multi-Dimensional, Sacred Geometry and even one that pull from New Balance’s iconic color.
Made for athletes at the peak of their power, a trio of insights from Kawhi guided New Balance designers in the development of The KAWHI III: responsive, explosive, and lightweight. The KAWHI III was built to bring the creativity of Kawhi to life. Kawhi’s incomparable two-way game informed the shoe’s streamlined look, lightweight upper, and full-length FuelCell cushioning. The debut colorway, Alpha Predator, takes inspiration from Kawhi’s dominance on the court similar to the apex predator who sits at the top of the food chain allowing him to the attack without fear of anyone getting in his way.
“Working with the New Balance design team is always exciting,” said New Balance Athlete Kawhi Leonard. “The KAWHI III brings new technology that allows me to take my game to the next level, and that’s super important to me and I am excited for other players to be able to experience it.”
The KAWHI continues to use the benefits of a full-length FuelCell cushioning system combined with Energy Arc, that pairs a sport-specific carbon fiber plate geometry with strategic midsole voids, designed to increase stored energy to deliver a higher amount of total energy return. This technology was developed by the New Balance design team with the brand’s state-of-the-art Sports Research Lab and has been seen across the award winning FuelCell Super Comp Trainer and Coco Gauff’s signature, the CocoCG1. This represents the first time Energy Arc technology will appear in basketball.
A minimalist upper design features a lightweight textile and rich synthetic material construction, featuring a seamless half-bootie that connects directly to the tongue. The seamless method is also utilized at the heel with a molded adapt component that provides a more locked in and stable fit.
“Performance-led innovation and quality are in our DNA, and our basketball shoes are no exception,” said Trent Casper New Balance General Manager for Performance Basketball. “We worked closely with Kawhi to develop a shoe that helps enhance performance on the court and take his, and other basketball athlete’s game to the next level.”
For more information, please visit www.newbalance.com/basketball.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe, and in 2021 reported worldwide sales of $4.4 billion. To learn more about New Balance, please visit http://www.newbalance.com/and for the latest press information please visit http://newbalance.newsmarket.com/.
Mary LawtonGlobal PR ManagerUnited Statesmary.email@example.com