NEW BALANCE FOOTBALL LAUNCHES NEW SADIO MANE BEWARE THE LION CAMPAIGN

  • 06-NOV-2020

FOR IMMEDIATE RELEASE

Vicky Ndukwe, Audacious PR

Email: vicky@audaciouspr.co

NEW BALANCE FOOTBALL LAUNCHES NEW SADIO MANE BEWARE THE LION CAMPAIGN

London, U.K. November 6th, 2020Global athletic leader New Balance has revealed its latest football campaign starring Team New Balance Athlete Sadio Mané. The campaign called, Beware the Lion, is a stark warning as the 20/21 season continues to unfold, and the brand pays tribute to the unique attributes that make the Liverpool FC forward one of world’s leading attackers.

Renowned for his ruthlessness on the field, the unstoppable forward is the inspiration behind the digital campaign, which highlights his unrelenting hunger for more success.

Set to be released around the highly anticipated Manchester City match on 8th of November, the new imagery and videos feature the special insignia designed by New Balance with creative input from Sadio. New Balance is launching the campaign across social media and through out-of-home advertising in both Liverpool and Dakar, Senegal’s capital.

New Balance Football General Manager Kenny McCallum said "The level Sadio performs at is unbelievable. His hunger to score goals and his determination to be the best is a perfect fit for New Balance. ‘Beware the Lion’ is the ultimate way for us to continue to celebrate Sadio as the football season starts to heat up.”

Sadio joined Team New Balance in 2018 at the age of 26 and was one of the stars of the brand’s We Got Now campaign that launched earlier this year. Sadio is seen wearing the latest apparel from the New Balance Football Street Training (NBST) collection.

About New Balance Football

New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of some of the world’s great football clubs including FC Porto, Athletic Club, LOSC Lille and national football teams Costa Rica and Panama as well as a roster of top flight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football   New Balance Football can be found on Facebook, Twitter, Instagram).

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2019 reported worldwide sales of $4.0 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.