New Balance Reveals Athletic Club Bilbao 21/22 Home Strip

  • 28-MAY-2021

28th May 2021 New Balance has revealed Athletic Club’s unique home kit for the 21/22 season.

A modern take on the iconic racing red and white vertical stripes, the new Los Leones jersey incorporates a diagonal feature print graphic in recognition of the Club’s influence.

Mirroring how Athletic Club’s identity is felt throughout the Basque region, the intersecting of the famous stripes mirrors the diagonal line featured in the iconic Athletic Club crest.

The new Home strip also adds a woven collar complete with Basque flag detailing, whilst black knitted shorts complete the look. The goalkeeper kit also arrives in a classic Asphalt shade with Copper Metallic detailing alongside an Atlas Grey speckled graphic.

The release is part of New Balance’s ‘This Runs Deeper” campaign for Athletic Club, in recognition of Los Leones’ players and fans relentless drive to bring new success to the Club.

Club Captain Iker Muniain said, “This year’s jersey really means a lot to the team. It’s a reminder of the special connection we have to the Basque people. Whenever we wear the colours of Athletic Club, we know the fans are with us”.

General Manager of New Balance Football, Kenny McCallum said: “Athletic Club’s signature red and white stripes are a fantastic canvas for New Balance’s bespoke designs. Los Leones and the Basque region are intrinsically linked, and we feel it is important to continue celebrating the special bond”.

New Balance has applied cutting edge design technology across all 21/22 jerseys to ensure superior performance. Developed using innovative NB Dry technology to help keep players fresh and dry from the first to final whistle. A jacquard ventilation system is also included to promote optimum comfort on the elite shirt.

The full range of New Balance Athletic Club elite and replica Home Kit products are available now at www.newbalance.com/football (US residents) and www.newbalance.co.uk/football (UK residents) and in New Balance stores worldwide from X

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About New Balance Football

New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of some of the world’s great football clubs including FC Porto, Athletic Club, LOSC Lille and national football teams Costa Rica and Panama as well as a roster of top flight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football New Balance Football can be found on Facebook, Twitter, Instagram).

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2019 reported worldwide sales of $4.0 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.

Media Contacts

Released by Audacious PR on behalf of New Balance Football.

For more information or to request images, please contact:

Vicky Ndukwe

Email: vicky@audaciouspr.co

CONTACTS

  • Mary Lawton
    Global PR Manager
    United States
    617-746-2525

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