NEW BALANCE ANNOUNCES DONATION TO HOPE FOR THE WARRIORS IN HONOR OF ARMED FORCES DAY

  • 01-MAY-2020

BOSTON, May 1, 2020 – Global athletic leader New Balance announced today, they have made a $35,000 donation to Hope For The Warriors to fund sports programming for children of military service members in honor of Armed Forces Day. The brand made the announcement through a video by New Balance baseball athlete and Washington Nationals Outfielder Adam Eaton who showcased the newly updated 4040v5 cleat in the video in lieu of wearing on the field which retails for the suggested retail price of $115, and $100 for the turf version.

New Balance has a long history of supporting the military and this donation allows the brand to extend that support to military kids who need financial assistance. While schools and baseball are on hold right now, this donation represents the commitment of both New Balance and Hope For The Warriors to work now in order to create a better tomorrow for military families.

“As I unbox the New Balance 4040v5 cleats, gold bottoms and a camo pattern, they are a true testament to our military,” says Adam Eaton. “I think about my mom and dad who both served and my brother that currently serves. I have a great appreciation for the military and I just wanted to thank everyone out there again for sacrificing. Men, women and children. Thank you so much for what you’ve done for us and what you will do in the future.”

“We’re honored to work with New Balance to ensure military children are able to get back in the game when the time is right,” said Robin Kelleher, co-founder and CEO/president of Hope For The Warriors. “New Balance’s support helps further our mission to restore self, family, and hope to military families across the country.”

Military families interested in applying for sports scholarships can head to hopeforthewarriors.org/newbalance and apply for services to get started.

For more information on Hope For The Warriors please visit hopeforthewarriors.org/newbalance and to purchase the Armed Forces Day 4040v5 cleat please visit www.newbalance.com.

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2019 reported worldwide sales of $4.0 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.

About Hope For The Warriors

Founded in 2006, Hope For The Warriors is a national nonprofit dedicated to restoring a sense of self, family and hope for post-9/11 veterans, service members and military families. Since its inception, Hope For The Warriors has served over 30,000 through a variety of support programs focused on clinical health and wellness, sports and recreation and transition. One of the nonprofit’s first programs, Military Spouse and Caregiver Scholarships, has awarded over 140 scholarships to caregivers and families of the fallen. In addition, Run For The Warriors has captured the hearts of over 27,500 since 2010. For more information, visit hopeforthewarriors.org, Facebook, Twitter or Instagram

###

CONTACTS

  • Mary Lawton
    Global PR Manager
    United States
    617-746-2525