- Today, Grammy nominated musician Jack Harlow officially joins the New Balance family of brand ambassadors and athletes.
- At tonight’s Ruffles NBA All-Star Celebrity Game, Jack will represent the brand by debuting a new basketball shoe.
Boston, MA - February 17, 2022 - Today, Grammy nominated musician Jack Harlow officially joins the New Balance family of brand ambassadors and athletes. Jack’s natural affinity for New Balance growing up as well as his fearless pursuit of his dreams to break into the music industry align well with the brands fearlessly independent spirit.
“I have been rocking New Balance since I was a kid, so to officially join the brand in this way is really exciting,” says Jack. “I’ve always loved the 990 and recently the Joe Fresh Goods 990v3 and collabs with the 550’s have been fire. I’m excited to peek behind the curtain and work with the brand more.”
Jack’s work with New Balance will include appearances in key marketing campaigns and playing an integral role in the brand’s connection to hoops culture. At tonight’s Ruffles NBA All-Star Celebrity Game, Jack will represent the brand by debuting a new basketball shoe. In addition, Jack can be seen wearing several of his favorite New Balance styles in the music video for his highly anticipated new single “Nail Tech,” which is out everywhere Friday, February 18th.
“Jack is a rising star and an authentic fan of New Balance, we could not ask for a more ideal ambassador to represent our brand. We are consistently impressed with Jack’s devoted passion for his craft and his relentless desire to improve”, says Chris Davis, New Balance Chief Marketing Officer and SVP of Merchandising. “He is simply an individual who is not afraid to innovate, a value that is mirrored in our brand identity. We look forward to collaborating with Jack to transcend the world of fashion and sport, just as he has done in music and culture.”
New Balance works with a range of strong, authentic brand ambassadors that are not afraid to take risks, be proactive and create success on their own terms. The newness and creativity that Jack embodies makes him a perfect fit to join the likes of Jaden Smith, Storm Reid, Selena Samuela, Kawhi Leonard, Sydney McLaughlin, Coco Gauff and more on Team New Balance.
About New Balance
New Balance Athletics, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe, and in 2021 reported worldwide sales of $4.4 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
About Jack Harlow:
Hailed by The FADER as a “maverick rapper destined for legendary status,” 23-year-old, Louisville, KY native Jack Harlow has quickly become one of music’s biggest stars with nearly 4.5 billion career streams to date. The Generation Now/Atlantic Records rapper has released a project a year, for the last 5 years, the most recent being his RIAA Platinum-Certified, critically acclaimed debut album THATS WHAT THEY ALL SAY. The album features the 6x-Platinum single “WHATS POPPIN,” which earned Harlow his first Grammy nomination, among countless other accolades including nominations at the 2021 Billboard Music Awards, 2021 BET Awards, 2020 MTV Video Music Awards, 2020 E! People’s Choice Awards & 2020 BET Hip Hop Awards.
Harlow has been widely featured in high profile publications ranging from Rolling Stone, Billboard and Complex to GQ, TIME, Interview and Forbes, graced the covers of XXL’s coveted Freshman Class issue, Variety, Forbes, Complex, SPIN and Footwear News and brought his captivating live show to the masses with national television performances on Saturday Night Live, The Tonight Show Starring Jimmy Fallon, Jimmy Kimmel Live! and more.
For more information on Jack Harlow, please visit: www.jackharlow.us.