Media Contacts:
Miya Denison, Global Public Relations Associate
miya.denison@newbalance.com
Catherine Puppe, Ketchum for New Balance
New Balance Officially Unveils the Brands Plans to Celebrate the 2026 TCS New York City Marathon
New York, NY – October XX, 2026 – New Balance is proud to unveil its official celebration of the 2026 TCS New York City Marathon, one of the most iconic moments in global running culture. As title sponsor of the event and Official Athletic Footwear and Apparel Partner of New York Road Runners (NYRR), New Balance will bring the energy to the city through a dynamic mix of runner experiences, community events, retail programming, and highly visible citywide storytelling that celebrates the energy of marathon week and the individuals who make the race unforgettable.
As part of its race week celebration, New Balance will host a Run House (9 W 8th Street, New York, NY 10011), serving as a gathering space for runners and fans alike. During open house hours on Friday and Saturday (12pm-5pm) and Sunday and Monday (1pm-7pm), the Run House will feature product customization, test-and-trial opportunities for select footwear, and a variety of community experiences, including post-race massages and a recovery fuel bar (sign up required). Following race day, the space will transform into a celebration hub where runners and fans can connect, recover, and reflect on marathon weekend, with on-site offering pieces from the 50th Borough Collection for purchase and additional opportunities for the community to come together.
"The 2026 TCS New York City Marathon is one of the most powerful expressions of running culture anywhere in the world," said Tom Carleo, Vice President of Running at New Balance. "The city leaves a lasting impression on every runner who experiences it, and in return, runners leave their mark on the city through their determination, passion, and personal journeys. Through our Run House, Cheer Zone, retail experiences, and citywide activations, we're creating opportunities for runners, fans, and communities to come together, connect, and celebrate the energy and spirit that make marathon week in New York City so special."
The official 2026 TCS New York City Marathon Collection celebrates every stage of the marathon journey through a comprehensive assortment of performance footwear, apparel, and race day essentials. The collection launched in phases beginning with the core marathon collection that launch on Sept. 10, followed by the Finisher Collection, and concluding with the limited-edition Five-Borough Collection available at the TCS New York City Marathon Expo, from Oct. 29 through Oct. 31. Featuring products such as the SuperComp Elite v6, Ellipse, Pinnacle Race Day Collection, and a range of training and lifestyle apparel, the collection draws inspiration from New York City's vibrant culture and iconic wheat-pasted poster art, celebrating the connection between runners and the city they move through. Apparel ranges from a suggested retail price of $45 to $190, while footwear ranges from $155 to $290.
New Balance retail locations across Flatiron, Soho, Upper West Side, Upper East Side, and the newly renovated NYRR RUNCENTER featuring the New Balance Run Hub will come alive from Thursday, Oct. 29 through Sunday, Nov. 1 with special gift with purchase offerings including a tote bag and choice of a variety of charm sets that are inspired by the 2026 TCS New York City Marathon, while supplies last.
Beginning in mid-October, New Balance will extend its celebration of the 2026 TCS New York City Marathon across New York City through a series of impactful out-of-home advertising placements highlighting the 2026 TCS New York City Marathon campaign and Run Your Way, the brand philosophy that celebrates and empowers all who run. This includes a Columbus Circle takeover running from Oct. 19 through Nov. 1, the 54th and Broadway Digital Spectacular from Oct. 19 through Nov. 1, and permanent media units at 7th Avenue and 32nd Street (Penn Plaza) from Oct. 21 through Nov. 5.
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit newbalance.newsmarket.com.
About New York Road Runners (NYRR)
A New York City-based nonprofit, New York Road Runners’ vision is to build healthier lives and stronger communities through the transformative power of running – serving more than half a million people annually through its races, free community events, youth running initiatives, and school-based programs across the five boroughs. During its nearly 70 years, New York Road Runners has grown from a local running club to the world’s premier community running organization, producing more than 60 adult and youth races each year, including the TCS New York City Marathon. Held the first Sunday each November, the TCS New York City Marathon features more than 55,000 runners—from the world’s best professional athletes to a vast range of runners across experience levels, ages, genders, abilities, and backgrounds. To learn more, visit www.nyrr.org.
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