New Balance PR
Stone Island PR
Stone Island and New Balance introduce the first update to a Flimby-made icon: The MADE in UK 991v2.
September 26, 2023 – The original 991 set the standard for contemporary running shoe design. Now, this icon enters a new era, with the MADE in UK 991v2. The updated silhouette makes its debut with a collaborative Stone Island design. Stone Island’s vision for the 991v2 takes cues from the adapted industrial spaces that served as venues and clubs. Rendered in a decidedly utilitarian olive, grey, and black palette, the Stone Island MADE in UK 991v2 features a mesh upper inspired by latticed metal and overlaid with nubuck. Coated, texturized leather foxing and an array of reflective accents place further tactile and visual emphasis on the industrial space concept. Co-branded details and custom packaging, featuring the Stone Island Compass logo, round out this stirring introduction.
- Visible updates: A modernized strike path reveals one of the most notable updated features, FuelCell cushioning.
- Reflective updates: An array of reflective accents provide a functional element, drawn from the silhouette’s performance running roots.
From the everyday runways of trains, pubs, and terraces to the cutting-edge styles of clubs and high streets, New Balance and Stone Island have remained fixtures across decades of evolution in the UK’s style subcultures. Launching exclusively on StoneIsland.com and select Stone Island retail stores on October 4, 2023 (only for the Chinese mainland it will be launched on October 9, 2023) and globally on October 18, 2023 at 10am EDT available on NewBalance.com.
- Nubuck and leather overlays
- Mesh upper
- Reflective ‘N’ logo
- Reflective details at heel and foxing windows, vamp straps, and eyestay
- Semi-translucent outsole with visible Stone Island compass logo
- Woven Stone Island Compass logo patch at tongue
- Woven ‘Made in England’ label at back of tongue
- ‘NB’ branded woven tape on tongue runs behind patch and down the tongue to create lace loop
- Semi-translucent ABZORB SBS pods
- Full-length FuelCell midsole
- ENCAP heel
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs 8,000 associates around the globe, and in 2022 reported worldwide sales of $5.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
About Stone Island
Founded in 1982, Stone Island is the symbol of extreme research in fibers and textiles, applied to an innovative design. The Italian sportswear brand developed a unique capacity to work on the finished garment, via continuous experimentation with dyes and treatments. Season after season, it is through the study of form and the “manipulation” of the matter that Stone Island has found its own language with the aim of establishing new boundaries in the world of garment making. Visit stoneisland.com/newbalance.