New Balance PR Skyler.Wilde@NewBalance.com
ACTION BRONSON x NEW BALANCE 990v6 “BAKLAVA”
“With this shoe, I wanted to capture everything that makes us up as beings. The water, the waves, the energy. The energy in the copper. The energy that transfuses electricity into light. Ooze.
You can literally break down each color. The bottom — the ocean — water, which makes us up. Then it's the earth, the terra. Then you have another layer of the copper. That’s the electricity that infuses everything that lies underneath the layers. Then you have the electricity in the sky — that neon green, the lightning. Then you have the grey — original New Balance structure and soul as something planetary, the moon.
We have all that synergy on a foot. It’s our vehicle. Some vehicles are sporty, but don't have the comfort. Some have the comfort, but they look like a grandfather or grandmother car. This shoe combines the best of both worlds with sportiness and comfort in a midsize sedan.
It’s highly inspired by pistachios, baklava, my life, the layers. There’s lots of meanings. There’s not just one meaning. The English language allows for dual, triple, quad meanings for one specific thing.
It's poetry, it's analogy, it's a simile. It’s art. It’s a painting. I treat each thing like a singular piece, and this for me… It's hard to explain how you do something when you're not consciously doing it. It’s like when I hit 20 three pointers in a row, and I shrug my shoulders. I don’t know what the hell is going on. No one knows,” says Action Bronson about his first collaboration with New Balance.
The New Balance 990v6 by Baklava... Specializing in Life.
Available March 17th, exclusively at specializinginlife.com and globally on NewBalance.com starting on March 24th.
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs 8,000 associates around the globe, and in 2022 reported worldwide sales of $5.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.