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Release Date: 02 Dec 2020

<December 2nd> 2020, New Balance and FC Tokyo today announced, that the J-1 League side is to sign with the global sports brand for the start of the 2021 season, on a multi-year sponsorship deal.

New Balance will work alongside the capital city Tokyo based team to deliver world-class designs, including a bespoke offering for all technical kits and training apparel, as well as limited edition retail product.

We Got Now represents the next leg on the brand’s Fearlessly Independent journey and aligns to what both groups want to do together. The sponsorship boosts New Balance’s presence in J League, one of Asia’s top leagues - fulfilling part of its growth plans for football across the continent and further helping the brand become one of the top 3 global athletic brands.

Established in 1935, FC Tokyo has a compelling 85-year history – winning three Japanese domestic cup trophies.

General Manager of New Balance Football, Kenny McCallum said:

“New Balance is thrilled to announce our sponsorship of FC Tokyo. The Club has a fantastic story to tell and we’re excited to be a vital part of that. FC Tokyo is the number one team in an iconic city and one of the most promising sides in Asia. We’re looking forward to creating a range of innovative and high-performance on pitch products that will capture the true spirit of the team and its supporters.”

The President of Tokyo Football Club, Naoki Ogane said:

"We are delighted to have signed a new Official Supplier Agreement with New Balance. With Covid-19 still influencing the 2021 season we are thankful to have the generous support of New Balance as we approach a difficult year for the J League and for FC Tokyo. I look forward to working with our fans and supporters to create a new Tokyo, wearing the New Balance brand, which continues to evolve with uniqueness inthe areas of fashion and lifestyle as well as sports."

As part of the deal, FC Tokyo product will be sold through New Balance retail stores. 

About New Balance Football

New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of some of the world’s great football clubs including FC Porto, Athletic Club, LOSC Lille and national football teams Costa Rica and Panama as well as a roster of top flight players who excel at the highest level of the game. For more information about New Balance Football, visit New Balance Football can be found on Facebook, Twitter, Instagram).

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2019 reported worldwide sales of $4.0 billion. To learn more about New Balance, please visit and for the latest press information please visit


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