NEW BALANCE AND KAWHI LEONARD LAUNCH FIRST COLORWAY OF THE KAWHI
The 4 Bounces Colorway Honors Infamous Shot from NBA Eastern Conference Semifinals
Boston, MA August 17, 2020 – Global athletic leader New Balance together with Team New Balance Basketball Athlete and NBA star Kawhi Leonard reveal the first colorway of the athletes’ signature shoe, The KAWHI, 4 Bounces. Inspired by the shot that changed the game, The KAWHI 4 Bounces colorway celebrates the now iconic buzzer beater moment from the 2019 NBA Eastern Conference Semifinals.
The entire collection, including the KAWHI signature shoe, popular 850 lifestyle silhouette, slide sandals and assorted apparel will be available on NewBalance.com starting Thursday, August 20th with the suggested retail price ranging from $30 for the slide sandal to $160 for the KAWHI signature shoe.
Designed in consultation with two-time NBA Champion and NBA Finals MVP Kawhi Leonard, the KAWHI is built around Kawhi’s power and versatility. It features Kawhi specific design elements like corn-row inspired embossing on the collar strap, his accolades on the top of the tongue, eyelets that resemble his 1964 classic car and a quilted heel tab that also pays homage to his classic ride. The heel also features an M and the latitude and longitude coordinates that locate the center of Moreno Valley, CA where Kawhi is from. In addition, the colors in the 4 Bounces came from the OMN1S 2-Way that was worn by Kawhi when he hit this historical, game-winning shot.
The KAWHI can be used on and off court packing in performance tech like the FuelCell midsole, providing the ultimate energy return and support to stay explosive throughout the game. A full-length performance plate, a first for New Balance, is designed specifically for Kawhi’s cutting, jumping and stability in mind. The upper is engineered with Kinetic Stich, a data-driven thread application for tuned upper lock down and support where players need it most.
“The KAWHI 4 Bounces is a highly technical basketball shoe designed with Kawhi and meant to be worn on the court or the street,” explained Jonathan Grondin, New Balance’s Design Director for Basketball. “Starting with a blank white board and sketching and ideating with Kawhi has allowed us to infuse every colorway with his personal touches. The KAWHI 4 Bounces features a retro aesthetic built on a high-performance foundation.”
The KAWHI is durable enough to hold up to an independent style of play, and smooth enough to wear home. Play the game your way in the KAWHI.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2019 reported worldwide sales of $4.0 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
Mary LawtonGlobal PR ManagerUnited Statesmary.firstname.lastname@example.org