NEW BALANCE HOOPS UNVEILS COLLABORATION WITH CEO AND AGENT RICH PAUL
BOSTON, MA December 6, 2020 – Today, global athletic leader New Balance, together with one of professional sports’ most influential agents and the founder of KLUTCH Sports Group, Rich Paul, officially reveal the Rich Paul for New Balance Collection featuring footwear and apparel. Created for anyone who overcame impossible circumstances to chase and achieve their dreams, the Rich Paul for New Balance Collection inspires young people of all ages striving to chart their own path.
The collection, including the new 550 colorway and premium apparel will be available on www.newbalance.com and KLUTCHShop.com starting Friday, December 10th with suggested retail price ranging from $40 for the graphic tee to $130 for the 550.
This collaboration gives the New Balance 550 a slightly different look with an increase in perforations throughout the upper and a pebbled leather, similar to a basketball – a nod to the game and to the influence of Rich Paul on professional basketball and the sports industry at large.
A salute to hard work, creativity, grit and determination, this iteration of the beloved New Balance 550 is accompanied by apparel ranging from athletic inspired t-shirts and basketball shorts, to full sweatsuits made for both the court and life beyond it. High-end fabrics and details allow the pieces to be worn almost anywhere. Versatility was essential to the creation of this collection, using high density satin stitching to further elevate these pieces rooted in sport. The colors in the collection include Raw Cashew off-white and Eclipse blue, meant to represent the limitless sky of possibilities for those seeking to break the mold.
“Growing up, we always had an affinity for fashion but had very limited resources to express ourselves, and few examples of what success could look like off the court,” said Paul. “When New Balance approached me about a collaboration, more than anything, I wanted to create something to inspire and empower young people coming up behind us – for boys and girls with creativity, passion and fearless determination to stay true to themselves.”
The special collaboration with Rich Paul is reflective of New Balance’s philosophy of fearless independence and shared aspirations to transform the status quo. New Balance takes an innovative approach to partnerships with athletes, ambassadors and collaboration brands, pursuing purpose-driven collaborations that welcome fresh thinking, strong voices, and new faces to the forefront.
“Rich’s personal and career journey is one that has truly defied convention. He is an independent thinker who represents the entrepreneurial spirit that is the heartbeat of the New Balance brand,” says Chris Davis New Balance Chief Marketing Officer and SVP of Merchandising. “We have witnessed Rich’s leadership in business, in sport, in culture and in style. Whether it be challenging the status quo, inspiring new thinking or valuing the notion of partnership over sponsorship, Rich is an individual who carves his own path and is an example for the next generation.”
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2019 reported worldwide sales of $4.0 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
About Rich Paul
Rich Paul is the CEO and founder of KLUTCH Sports Group, the powerhouse sports agency representing some of the biggest athletes across major professional sports. Paul founded KLUTCH in 2012 in his hometown of Cleveland, Ohio, where he forged a unique and personal approach to representing top NBA talent – putting athletes first and empowering them to build careers and brands on and off the court. In 2019, KLUTCH partnered with United Talent Agency (UTA). Paul serves as UTA’s Head of Sports and is an agency partner and was appointed to UTA’s Board of Directors in 2020. In 2019, Paul was named GQ’s “PowerBroker of the Year” and “The King Maker” on the cover of Sports Illustrated. Variety recently named Paul to their “Variety500” list of the most influential business leaders shaping the global media industry and in April, TIME recognized KLUTCH on its first-ever list of TIME100 Most Influential Companies. Paul is also credited with driving the reversal of the so-called “Rich Paul Rule,” which would have banned agents without a college degree from representing NCAA student athletes.
Mary Lawton, New Balance Mary.Lawton@newbalance.com
Adriana Geday, MullenLowe for New Balance Adriana.Geday@mullenlowe.com
Chantal Romain, Rich Paul firstname.lastname@example.org
Mary LawtonGlobal PR ManagerUnited Statesmary.email@example.com