New Balance x Jaden Smith Vision Racer Grey Press Release

  • 22-JUN-2021

Jennifer Keddy, New Balance jennifer.keddy@newbalance.com

NEW BALANCE AND JADEN SMITH RELEASE GREY VISION RACER  The futuristic silhouette with a classic New Balance grey twist makes its new debut 

Boston, MA June 18, 2021 New Balance’s latest collaboration with artist and activist Jaden Smith released today is a new, sleek grey colorway of the NB for Jaden Smith Vision Racer. The newest NB for Jaden Smith Vision Racer seamlessly blends New Balance’s heritage and ownership of the classic grey sneaker with Smith’s modern, bold and alternative style to create a one-of-a-kind iteration of one of the past year’s most iconic silhouettes. The shoe launches globally with a suggested retail price of $150 at www.newbalance.com as well as select retail locations.

For this latest model, Jaden Smith tapped his love for the New Balance heritage color grey and elevated the Vision Racer with an editorial look and feel. The campaign was styled by Jason Bolden, an American stylist known for his fresh and sophisticated approach to fashion. Using both the shoe’s unique style and classic grey as inspiration, the campaign imagery successfully brought to life the marriage of the colorway’s heritage feel and the futuristic elements of the Vision Racer silhouette. 

For New Balance, the NB for Jaden Smith Vision Racer represents a continued evolution of its lifestyle catalogue and focus on sustainability goals and initiatives.

To learn more about the grey NB for Jaden Smith Vision Racer, please visit NewBalance.com.  About New Balance

New Balance Athletics, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns and operates four factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe and in 2020 reported worldwide sales of $3.3 billion. To learn more about New Balance, please

visit www.newbalance.com and for the latest press information please

visit http://newbalance.newsmarket.com

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