New Balance, PR Skyler.Wilde@NewBalance.com
NEW BALANCE X PARKS PROJECT COLLABORATE ON FIRST PROJECT TOGETHER “Explore and connect”
The collaborative debut from New Balance and Parks Project brings the ‘Explore & connect’ Fresh Foam X Hierro v7. This urban green space inspired Parks Project take on New Balance’s signature off-road design, outfitted in lush green tones, and pairs a lightweight, breathable upper with hairy suede overlays at the toe and heel. The shoe’s signature ‘N’ logo features an aerial city grid layout, as an additional nod to the multi-environment inspiration. The versatile design is rounded out with a speckled outsole made of 30% recycled rubber, 70% virgin rubber.
The shoe has a stitched-down suede toe cap and heel for added durability and a stitched-down suede New Balance logo. The artwork, which was the inspiration for the entire collection, is featured inside the footbeds, so when you put them together, you get the complete picture along with the words explore in one shoe and connect in the other.
"We are thrilled to work with New Balance to celebrate parks, specifically, in this case, the value of parks in cities. Outdoor recreation can be about the epic backcountry trip or simply enjoying nature around you in an urban green space down the street from your home or work. There doesn't need to be a barrier to entry to get out and feel that connection to nature around you, and we know that relationship can bring immense healing and value to our lives,” says Keith Eshelman, Co-Founder and CEO of Parks Project.
The New Balance x Parks Project Fresh Foam X Hierro v7 will be available globally on NewBalance.com and ParksProject.us starting March 30, 2023. Suggested retail pricing of $155 USD.
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About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs 8,000 associates around the globe, and in 2022 reported worldwide sales of $5.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
About Parks Project
Our national parks are loved by millions, but they can’t be taken for granted; more visitors, less funding, and a changing climate threatens our wildlands. Parks Project is a brand that exists to transform park enthusiasts into park champions. Established in 2014, Parks Project has created dozens of apparel and home goods items over the last six years to bring the spirit of the National Parks into your home. They’ve partnered with more than 50 conservatories to ensure the conservation and education projects they’re committing to make the biggest impact. For more information, visit parksproject.us and @parksproject on Instagram.