AS Roma joins New Balance

  • 16-FEB-2021

       Giallorossi are first in Serie A to wear New Balance apparel

16th February 2021, New Balance and AS Roma have today announced an exciting new relationship, which will see the global sports brand become the Club’s official kit supplier from the 21/22 season.

New Balance and AS Roma officially confirmed the deal via a specially created AR filter game for Instagram. The filter enables fans around the world to experience the streets of Rome, whilst discovering the New Balance sponsorship. During the game, designed exclusively to enable Roma’s fan base to play their part in kicking off the new partnership, players can collect footballs and other unique club objects as they navigate the city.

New Balance will design and manufacture all technical kit and training apparel for the Italian giants – holders of three Serie A, nine Coppa Italia, two Supercoppa Italiana titles and one Inter-cities Fairs Cup.

The agreement, effective from July 2021, gives New Balance a strong presence in one of Europe’s elite leagues and helps to propel the brand’s growth plans for global football.

General Manager of New Balance Football, Kenny McCallum said:

“We are delighted to have AS Roma join the New Balance family. This is more than a football club; the Giallorossi have a unique voice in the game that demonstrates a true sense of social responsibility and community. We are immensely proud to be working with the Club, to bring our innovative approach to kit design and development to the beautiful world of calcio”

Guido Fienga, CEO of AS Roma said:

“This agreement represents an important step for the club and our ambitions to continue growing. New Balance are globally recognised as leaders in their industry and we are convinced this new partnership will mark the start of many great new opportunities for our brand. We are delighted to entrust the creation of our kits to them, and cannot wait to see AS Roma players wearing the new shirts.”

As part of the deal, AS Roma products will be sold through New Balance retail stores globally. The Giallorossi will become the first team in Serie A to compete in New Balance.


About New Balance Football

New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of some of the world’s great football clubs including FC Porto, Athletic Club, LOSC LILLE and national football teams, Costa Rica and Panama as well as a roster of top flight players who excel at the highest level of the game. For more information about New Balance Football, visit  New Balance Football can be found on Facebook, Twitter, Instagram).

About New Balance

New Balance Athletics, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe, and in 2019 reported worldwide sales of $4.0 billion. To learn more about New Balance, please visit and for the latest press information please visit

Media Contacts

Released by Audacious PR on behalf of New Balance Football.

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Vicky Ndukwe