New Balance PR, Skyler Wilde
From Prom to Paris.
Joe Freshgoods & New Balance present the Made in USA 990v6, an expression of love and growth in vivid color.
Joe Freshgoods and New Balance present the Made in USA 990v6 in vivid, monochrome. Every aspect of the shoe, from the mesh uppers and suede overlays, to the streamlined, FuelCell cushioned sole unit, is outfitted entirely in deep red or baby blue, respectively. This design is a departure from the breadth of colors used in previous collaborative projects and represents Joe’s unique take on signature New Balance look. The singular focus on color draws from the restrained elegance of classic grey design, while the bright shades applied infuse a youthful sense of experimentation, inspired by prom season formalwear, to the 990v6’s luxurious look and feel.
“I aimed to create a story around love, the relationship with color, and growth; I've always been intrigued by the colors people choose for prom and the meanings behind some of these colors. For example, baby blue represented luxury in the early 2000s, while red is often associated with Parisian love.” – Joe Robinson, Founder and Creative Director of Joe Freshgoods.
2000s influences: Bold monochrome applications channel the colorful symbolisms displayed across cultures, with blue representing luxury in the 2000s and red representing Parisian love.
Unique details: The TPU back tab features the 2000s-inspired, lowercase ‘jfg’ logo, and the ‘made for us’ slogan, utilized on the original ‘Outside Clothes’ 990v3.
Product details:
- Mesh upper
- Suede and synthetic overlays
- FuelCell foam delivers a propulsive feel to help drive you forward
- ENCAP midsole cushioning combines lightweight foam with a durable polyurethane rim to deliver all-day support
- TPU back tab with lowercase ‘jfg’ branding and ‘made for us’ text
- Reflective accents
- Custom packaging
The Joe Freshgoods x New Balance 990v6 launches exclusively on JoeFreshgoods.com starting August 2nd and globally on NewBalance.com on August 9th. Suggested retail pricing is $220 USD.
NEW BALANCE MADE U.S. FOOTWEAR CONTAINS A DOMESTIC VALUE OF 70% OR MORE. MADE MAKES UP A LIMITED PORTION OF NEW BALANCE'S U.S. SALES.
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 9,000 associates around the globe, and in 2023 reported worldwide salesof$6.5 billion.New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visitwww.newbalance.com; for the latest press information visithttp://newbalance.newsmarket.com.
About Joe Robinson
Joe Robinson is the founder and creative director of Chicago-based lifestyle brand Joe Freshgoods. He uses a unique blend of brand narrative, historical, and cultural references, which allow him to create authentic connections with streetwear lovers all over the world. The owner of Every Now and Then retail and resource company and co-owner of the renowned Chicago creative hub Fat Tiger Works, Robinson’s unique approach has led to partnerships with brands across the world. An avid proponent of arts education, his real mission is to tell stories through his collections.