GANNI AND NEW BALANCE COLLABORATE ON A LIMITED-EDITION RELEASE
For their new collaboration, GANNI and New Balance rewrite the rules of what a sneaker can be.
This season’s silhouette, the GANNI x New Balance 1906L, is a boundary-pushing hybrid that invites you to embrace every side of yourself. Fusing New Balance’s iconic athletic heritage with GANNI’s expressive approach to dressing, it mirrors the versatility of the people who wear it.
Combining the ease and energy of a runner with the polished structure of a loafer, the design grounds itself on a bold rubber sole while GANNI’s signature snake print and vivid palette amplify its attitude. The classic loafer strap detail is reimagined with a metal GANNI butterfly logo and a metal New Balance logo, subverting tradition with a rebellious twist.
Shot with Dazed and fronted by Samara Cyn, one of the most exciting new artists in the music industry, the campaign explores duality as a reflection of the many sides of self-expression. Two distinct archetypes emerge: the fearless, expressive Statement Maker and the Effortlessly Sharp, Quietly Smart persona. Together, they capture the idea that no one is ever just one thing.
Styled by Kat Ambrozak and photographed by Iris Luz, Samara wears the Fall/Winter 2025 collection’s runway heroes that were first revealed during Paris Fashion Week. The looks underscore GANNI’s expressive contrasts—sculptural tailoring, vivid prints and tactile layers—while amplifying the hybrid energy of the collaboration.
Designed for those who dress for themselves and define their own path, the GANNI x New Balance collaboration embodies a spirit of unapologetic individuality and multidimensional Style.
The GANNI x New Balance 1906L launches exclusively at GANNI on 24 September 2025 and globally at New Balance on 30 September 2025 for a suggested retail price of $190 USD.
About GANNI
Copenhagen-born, Danish fashion house GANNI is owned and run by the husband-and- wife team of Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup. GANNI was created out of Creative Director Ditte’s joyfully radical approach to style, all about finding your own expression and feeling like the most confident version of yourself. More than a fashion brand, GANNI has evolved into a mindset and attitude, embodying a community of rule-breakers and change-makers with a rebellious sense of style – defining the evolution of the GANNI Girl and a new era of luxury.
GANNI has offices in Copenhagen, Paris, New York & Shanghai, and is represented in more than 700 of the world’s finest retailers, as well as 70 GANNI stores across Europe, the United States, and Asia. GANNI.com delivers internationally to 35 countries, including Australia, Canada, and South Korea.
A B-Corp-certified company, GANNI is on a journey of progress over perfection.
Committed to making better choices every day, GANNI looks to progress over perfection – making every effort to embrace innovative materials through its Fabrics of the Future programme and circular initiatives. The brand publishes an annual Responsibility Report to publicly share its progress, commitments and impact.
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 10,000 associates around the globe, and in 2024 reported worldwide sales of $7.8 billion.
New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.